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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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It's in the genes...
One of the hot favourites among the Grapevine postcards for June 2006 was Pump Brand Ideas' cheeky idea for Father's Day, intended to imply that PlayStation is woven into human DNA and is part of our genetic make-up. The card features a number of sperm in the shape of the well-known PlayStation symbols, accompanied by the "Happy Father's Day" greeting.
