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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
Mini medium, MINI mania
"When Vida e Caffé approached us to advertise on coffee cup tags, we thought that it would be a new and unobtrusive way to reach a portion of our target market. We needed something different; Tagon Media instinctively understood the 'feeling' and the personality of MINI. They came back to us with the 'Wake Up' campaign. We've subsequently carried this campaign through to the web, and have enjoyed great success," says Bridgette Johnson, the brand communications manager of MINI South Africa. The campaign ran in Vida e Caffé coffee shops during June 2006.
