Vaseline captures the spirit of Heritage Day
Unati Moalusi
Trending
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
Jobs
- Mid Advertising Resource Coordinator Cape Town
- Senior Account Manager Gauteng
- Office Manager/Executive PA Cape Town
- Digital Marketing Specialist Durban
- Mid-Weight to Senior Copywriter Johannesburg
- Content Strategist/Planner and Community Manager Johannesburg
- Mid-Senior Art Director Johannesburg
- Medium Weight Graphic Designer Durban
- Creative Director Gauteng
- Group Head: Art Cape Town
Mini medium, MINI mania
"When Vida e Caffé approached us to advertise on coffee cup tags, we thought that it would be a new and unobtrusive way to reach a portion of our target market. We needed something different; Tagon Media instinctively understood the 'feeling' and the personality of MINI. They came back to us with the 'Wake Up' campaign. We've subsequently carried this campaign through to the web, and have enjoyed great success," says Bridgette Johnson, the brand communications manager of MINI South Africa. The campaign ran in Vida e Caffé coffee shops during June 2006.
