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Viceroy report leads to groundbreaking legal precedent in cross-border accountability
Lenee Green and Mariam Ismail
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A trading platform that is set to 'revolutionise the OOH industry'
Ads2Trade is an automated, web-based, outdoor media aggregator and trading platform that will launch in South Africa. It promises to revolutionise the estimated R5bn local Out of Home (OOH) advertising industry.
Ads2Trade will allow media buyers to create an audience-optimised advertising campaign for their clients. Media owners, meanwhile, will be able to market and sell their outdoor advertising inventory in a central online location.
In addition, Ads2Trade also provides full back-end campaign management tools.
