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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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New ad campaign for StarSat
A new ad campaign is being rolled out now on TV, print, radio, online and OOH is a result of a collaborative brainstorming session between StarSat and ad agency Shift Joe Public. The hot air balloon ad, 'Change your View', features the townspeople of Clarens, taking to the skies, to promote the new view of StarSat.
View the ad here http://youtu.be/tfZ7MsgiGRQ.
