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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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SWC'S first adoption gone through
Sean Williams Consulting (SWC), specialist sales and marketing motivator, has lived true to its promise of donating a minimum of 25% of its profits to assist endangered wildlife. The company's first adoption, Kay a female Cheetah, was recently confirmed.
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