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Radio, ad industry take over Saturday Star's newsroom
Reportedly marking the first occasion in which a radio station has done a live broadcast from a working newspaper newsroom in South Africa, Talk Radio 702's presenter David O'Sullivan was invited by Kevin Ritchie, Saturday Star executive editor, to do his Friday afternoon drive show, 4pm-6pm, as a live broadcast from the newspaper's newsroom recently.
It was also supposedly the first time a newspaper allowed 'civilians' into the heart of its operation and let them put together pages.
VIP marketing and media industry guests included: Graham Warsop from The Jupiter Drawing Room, Thebe Ikalefeng from Brand Leadership, ad guru Andy Rice, ECD Neo Mashigo from Draftfcb, Gordon Patterson from Starcom, Tim Hendon from General Motors, Irvan Damon from Carbon Track, Amanda Hardy from Flight Centre and Cheryl Hunter from Chimera Communications.
For more:
- Bizcommunity: 702 broadcasts from Saturday Star newsroom
