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Radio, ad industry take over Saturday Star's newsroom

22 Feb 2012

Reportedly marking the first occasion in which a radio station has done a live broadcast from a working newspaper newsroom in South Africa, Talk Radio 702's presenter David O'Sullivan was invited by Kevin Ritchie, Saturday Star executive editor, to do his Friday afternoon drive show, 4pm-6pm, as a live broadcast from the newspaper's newsroom recently.

Visitors were taken down the the printing presses in The Star building

Visitors in the origination section of the works department at The Star

The Jupiter Drawing Room's Graham Warson

O'Sullivan at Saturday Star outside broadcast

Editor-designate of The Star, Makhudu Sefara (left) with 702 Talk Radio's David O'Sullivan

David O'Sullivan speaking to Kevin Ritchie

It was also supposedly the first time a newspaper allowed 'civilians' into the heart of its operation and let them put together pages.

VIP marketing and media industry guests included: Graham Warsop from The Jupiter Drawing Room, Thebe Ikalefeng from Brand Leadership, ad guru Andy Rice, ECD Neo Mashigo from Draftfcb, Gordon Patterson from Starcom, Tim Hendon from General Motors, Irvan Damon from Carbon Track, Amanda Hardy from Flight Centre and Cheryl Hunter from Chimera Communications.

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