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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Digital Account Manager Johannesburg
- Senior Integrated Strategist Johannesburg
- Designer Cape Town
- Senior Designer Cape Town
- DTP: Digital Cape Town
- Receptionist / Personal Assistant Bryanston
- Studio Traffic Manager Cape Town
- Mid-level Website Developer Durban
- TTL Art Director Cape Town
- Junior Art Director Cape Town
What marketing mix is best for me?
I'm a business owner and have a feeling our marketing can be much more effective if I transfer some of my media spend to something else, but what? The options are overwhelming:
CRM system to log interaction with clients, monthly client email to keep our name top-of-mind, PR, brochures, pamphlets, direct snail mail to clients or prospects, direct email, redo website (we currently have a one pager with contact details), research (interviewing existing clients to improve product or find new products), is radio an option, community newspapers instead of regional (Cape Times). Other options?
Basically, as a small business owner with a turnover of R300K per month, what % should I ideally spend on Marketing per month and what % mix should be allocated to the different options? Out of interest, how does this change when my business expands?
