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Marketing & Media South Africa

Top company and news stories 15 January 2018

Leigh Andrews
Editor-in-Chief: Marketing & Media SA


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BizToday's top stories
Image © .
#Fairnessfirst: Amplifying the female voice

Leigh Andrews

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...read
Trends
Nandi Zambodla, strategist at FCB Cape Town.
#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective... read
#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground
#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground

Cari Coetzee

YouKnow Digital, in partnership with consumers insights platform Crimson Hexagon, launched an extensive South African Consumer Trends Report. MD at YouKnow Digital unpacks the report focusing on the travel and hospitality findings... read
Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy... read
#BizTrends2018: An augmented reality check
#BizTrends2018: An augmented reality check

Johan Walters

If we look at how tech companies are ploughing money into AR and VR developments it's easy to see why analysts are so bullish about the growth in this space... read
#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful way

Natalia Rosa

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections... read
#BizTrends2018: Branding is the key to unlocking company innovation
#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies... read
Heidi Brauer, chief marketing officer, Hollard Insurance.
#BizTrends2018: A trends story from a magician's granddaughter

Heidi Brauer

A marketing doyen waves her magic wand to wish in the trends she visualises for this year... read

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Marketing
The dirty side of content marketing
The dirty side of content marketing

Bronwyn Williams

The logic of context marketing is simple: To get more conversions you need more leads. To get more leads, you need more traffic, that is web clicks. And, to get clicks, you need content. Lots of it... read
Retail
Malema must pay for damages incurred by H&M stores: DA
Malema must pay for damages incurred by H&M stores: DA
The Economic Freedom Fighters must be held accountable for all the damages incurred as a result of vandalism at a number of H&M stores, the DA said on Sunday... read
Social Media
Christopher Smith
Facebook announces major changes to 'pages' organic reach

Christopher Smith

Issued By CharlesSmithAssociates/Sha-Izwe Communications

Facebook will make the biggest change to the Facebook 'pages' the social platform has seen to date. Organic reach is set to decline to almost zero, making advertising for businesses essential... read
via Flickr (CC BY 2.0)
World stands up for Haiti, Africa after Trump's "shithole" comment

Andy Walker

US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"... read
(c) shutterpix -
Facebook updates News Feed to make friends a priority
LAS VEGAS - Facebook on Thursday announced a major update that will put friends and family above pages or celebrities in a user's news feed -- and likely result in people spending less time on the leading social network... read
Loeries Creative Week Durban
The Upstairs Ludus gladiators.
#LoeriesRanking with... The Upstairs Ludus

Leigh Andrews

What better way to creatively ease into the working year than with a reminder of some of last year's top contenders at the Loeries? We continue the local insights with The Upstairs Ludus... read
International
Facebook joins Europol talks to fight Islamist propaganda
Facebook joins Europol talks to fight Islamist propaganda
THE HAGUE - Facebook took part this week in key talks with European police agencies on how to stop and eliminate violent and terror-related Islamic jihadist posts, in an evolving battle against such propaganda... read
Powerful, but perhaps not quite as much as promised | ©
Tesla faces fresh Norway lawsuit over false advertising
OSLO - Nearly 80 Tesla owners in Norway have sued the US automaker over misleading advertising, saying their electric car did not deliver the promised performance, Norwegian daily Dagens Naeringsliv (DN) reported on Thursday... read
Quotes
Bernard Baruch
"Millions saw the apple fall, but Newton was the one who asked why."

More quotes  Submit a Quote
Twitter
khayadlanga
@khayadlanga
RT @jimsciutto: A New York bookstore is featuring books today by writers from #ShitholeCountries including Nelson Mandela and Malala Yousaf...
adage
@adage
.@Twitter lays out its justification for failing to de-Trump itself: https://t.co/jXaFyhrlST https://t.co/YD0vNRCH4v
CBSNews
@CBSNews
Media outlets around the world struggle to translate Trump's "sh*thole" comments https://t.co/nIToi8d89Z https://t.co/xtS37YafCQ
darrenp3
@darrenp3
Nike's 'Reverse Auction' Review Is a Bad Omen for Agencies https://t.co/1WQEc9kECo https://t.co/ffysLF8vQo
More tweets  Follow

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