Source: Crocs
How to sell ugly

Demand for 'the ugliest thing that money can buy' since lockdown has been very strong, writes futurist Jonathan Cherry...

By Jonathan Cherry 57 minutes ago

Why brand health matters
Why brand health matters

The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago...

By Paula Sartini 1 hour ago

The Future of... Sports marketing
The Future of... Sports marketing

The Covid-19 pandemic, as said many times, has forced the digital evolution of business and other industries around the world to leapfrog forward by seven to 10 years...

By Ryan McFadyen 5 hours ago

#WomensMonth: Tendaiishe Chitima shares her passion for the creative arts
#WomensMonth: Tendaiishe Chitima shares her passion for the creative arts

Popularly known as Anesu on Netflix's Zimbabwean Cook Off film, Tendaiishe Chitima is a multitalented star who looks to take the world by storm...

By Evan-Lee Courie 1 day ago

#OrchidsandOnions: Changing perceptions
#OrchidsandOnions: Changing perceptions

Haval: Advert makes mockery of 'Jap crap' opinions of yesteryear; Embarrassing tweet lauds Trade and Industry Minister Ebrahim Patel 'at work...

By Brendan Seery 2 days ago

Ryan Falkenberg, co-CEO at Clevva | Image Supplied.
Why companies struggle with digital self-service

Digital self-service should be a no-brainer for any company operating in today's business environment. It is, after all, what customers want...

By Ryan Falkenberg 3 days ago

#WomensMonth: Zumurrud Rinquest hopes to see more women of colour in adland
#WomensMonth: Zumurrud Rinquest hopes to see more women of colour in adland

Zumurrud Rinquest has spoken out about her experiences as a woman of colour in the industry and her plans to pave the way for the next generations of female creatives of colour...

By Evan-Lee Courie 3 days ago

Google algorithm updates: The link spam update
Google algorithm updates: The link spam update

We get it, Google algorithm changes are never-ending. Just when you think you've cracked it, BAM, there's something new!

By Lesley-Ann Rozanski 3 days ago

Source:
An update on the Attention Economy

We are constantly asked for the best way to win the fight in the attention economy, but there is no golden formula...

By Isla Prentis 3 days ago

Image supplied
Why business can no longer ignore gaming in Africa

During this pandemic, gaming has increased globally in every sense - and Africa is no exception...

By Barry Louzada 30 Jul 2021

What is an omnichannel customer engagement hub and why do I need it?
What is an omnichannel customer engagement hub and why do I need it?

By now, most organisations know how important it is to engage with their customers on the right channel at the right time with the right information....

By Brent Haumann 30 Jul 2021

When the pitch is a small part of the whole
When the pitch is a small part of the whole

Long known as pitch consultants with expertise valued by agencies and marketers, remote work has brought to light the broad range of services intermediaries bring to the table...

By Johanna McDowell 30 Jul 2021

#OrchidsandOnions: Playing golden oldies
#OrchidsandOnions: Playing golden oldies

Heineken: Fun Ad encourages those in their 60s to get the jab; The Changeables campaign makes one wonder where FNB might be heading...

By Brendan Seery 27 Jul 2021

Source: Reuters/Siphiwe Sibeko
How cooking oil brought a moment of joy during a dreadful week

It is possible that cooking oil prevented more looting in SA in the last week than the president, the ANC, the intelligence community, the army and the police combined, quips Howard Feldman of Synthesis...

By Howard Feldman 22 Jul 2021

The role of CEOs as communications experts
The role of CEOs as communications experts

As the highest ranking official within a company, the CEO has many roles they need to fill. The CEO's checklist can be long and daunting...

By Jennifer Leppington-Clark 22 Jul 2021

#StartupStory: Digital Africa Ventures aims to support early-stage, digital tech startups
#StartupStory: Digital Africa Ventures aims to support early-stage, digital tech startups

We find out more about Digital Africa Ventures - a venture capital fund that aims to bridge the funding and support gap for early-stage tech entrepreneurs across South Africa...

By Evan-Lee Courie 21 Jul 2021

#OrchidsandOnions: Power to unify a nation
#OrchidsandOnions: Power to unify a nation

Patriotic duty: Corporate acts of altruism against Covid and riots; MultiChoice, MTN show advertising to be more than a medium for selling things...

By Brendan Seery 20 Jul 2021

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The state of social media in South Africa

In 2020, budgets were cut, strategies were changed, and priorities were re-looked - but some platforms fared better than others...

By Richard Lord 20 Jul 2021

#Exclusive: Greg Potterton talks Nude beginnings - the launch of an ethnographic, market research agency
#Exclusive: Greg Potterton talks Nude beginnings - the launch of an ethnographic, market research agency

Greg Potterton shares more about the recently launched ethnographic, market research agency called Nude...

By Evan-Lee Courie 19 Jul 2021

#Newsmaker: Mzo Jojwana takes on role as 702 station manager
#Newsmaker: Mzo Jojwana takes on role as 702 station manager

Mzo Jojwana, who rejoined 702 last year after time with Power FM, will be taking up the role as 702 station manager following Thabisile Mbete bidding farewell to the station...

By Evan-Lee Courie 19 Jul 2021

Source:
Sidestep the embolism, deliver true customer service

Despite companies investing in technology to make customer service an easier experience, there is still a gap between the company in question and good service...

By Wynand Smit 15 Jul 2021

To build resilient customer relationships post-pandemic, invest in experience
To build resilient customer relationships post-pandemic, invest in experience

In a post-pandemic world, every company must pivot to a digital-first customer engagement model to survive...

By Robin Fisher 15 Jul 2021

Selae Thobakgale to host 2021 IAB Bookmark Awards
Selae Thobakgale to host 2021 IAB Bookmark Awards

The IAB Bookmark Awards recently announced that Selae Thobakgale will lead the announcement of South African digital marketing's industry benchmarks...

By Evan-Lee Courie 15 Jul 2021

How to network effectively at digital events
How to network effectively at digital events

In one short year, events like conferences have largely moved online, giving attendees virtual access to expert speakers, industry leaders and a wealth of information...

By Yael Geffen 15 Jul 2021

How payment solutions are revolutionising WhatsApp and enhancing CX
How payment solutions are revolutionising WhatsApp and enhancing CX

The modern customer expects the process of engaging with a brand to be simple and easy...

By Shaun van Rooyen 14 Jul 2021

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