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10 things your corporate event planner should know how to do, but probably doesn't

When it comes to hiring an event planner for your corporate event, one takes it for granted that certain things are included in their mix of talents on offer, because 'they are the experts' and it's why you've hired them...

By Zoe van der Vyver 1 hour ago

Image supplied.
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

By Desiree Gullan 3 hours ago

#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category
#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category

The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication...

By Jessica Tennant 4 hours ago

Photo by Flemming Fuchs on Unsplash.
Behind the walled gardens

We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

By Andrew Dabbs 5 hours ago

#IABSummit19: Gareth Lloyd to speak on going beyond the click
#IABSummit19: Gareth Lloyd to speak on going beyond the click

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 5 hours ago

Photo by LinkedIn Sales Navigator on Unsplash.
5 tips to turn your LinkedIn company page into a lead generation page

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

By Ronelle Bester 5 hours ago

#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers
#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers

Mobiz is an innovative South African startup combining the ubiquity of SMS with the visual power of the web...

By Evan-Lee Courie 9 hours ago

Prime time: are you using yours effectively?
Prime time: are you using yours effectively?

Take a moment and write down the top three things that you should be doing in your position to bring value to your business...

By Jane Stevenson 1 day ago

#IABSummit19: Dudu Mkhwanazi to speak on the connected city
#IABSummit19: Dudu Mkhwanazi to speak on the connected city

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

By Jessica Tennant 1 day ago

FlySafair's R5 Sale: What a day it was!
FlySafair's R5 Sale: What a day it was!

On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale...

By Khuthalani Khumalo 2 days ago

Why storytelling is so crucial in marketing
Why storytelling is so crucial in marketing

Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services on them. So, what can the creative business owner do to replace this outdated form of marketing?...

By Chanelle Segerius-Bruce 2 days ago

DJ and comedian, Khathu Litshani.
Q&A w/ Khathu Litshani: Being multiskilled is crucial in the entertainment industry

Having worked in the entertainment industry for over seven years Khathu Litshani has been called producer, brand influencer, MC, event organiser and businessman and is now working on Kooking with Khathu, in collaboration with Viva Nation TV...

By Juanita Pienaar 2 days ago

Debunking 5 myths around CX
Debunking 5 myths around CX

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

By Nathalie Schooling 2 days ago

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 2 days ago

Creative freedom
Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

By David Limbert 2 days ago

Image source: Gallo/Getty Images.
What sets challenger brands apart from the rest

Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.

By Mikhaila Hunter 2 days ago

How I applied for a job that didn't exist
How I applied for a job that didn't exist

LinkedIn is one of the best things that has ever happened to professionals. But what do you do when your experience or your LinkedIn profile isn't that exciting? It means you may not be attractive to potential recruiters...

By Bogosi Motshegwa 3 days ago

Screen grab from the ad.
#OrchidsandOnions: Cadbury's Mother's Day ad just did it for me

Mr Price, for allowing your staff no flexibility when it comes to dealing with customers - and making zero provision for goodwill - you get an Onion...

By Brendan Seery 3 days ago

Image source: Getty/Gallo.
Why marketing agencies are more relevant than ever

There's been a lot of chatter recently around the subject of 'the future of marketing agencies'. Flume's Jacques Du Bruyn says he believes marketing agencies are more relevant than ever...

By Jacques du Bruyn 3 days ago

Image supplied. From left to right: Paula Hulley from the IAB, Dan Pinch from King James, Ansa Leighton, from DQ&A, Razia van der Schuur from Change News Digital (ex. IOL), Karyn Strybos from Everlytic, and Godfrey Parkin of Britefire.
IAB Insight Series: How relevant content can deliver results across digital channels

The IAB Insight Series recently held its 5th episode, discussing how content across digital channels and devices can deliver the results we need...

By Juanita Pienaar 3 days ago

Amri Botha and Carina Coetzee from Ninety9cents (99C) agency. Image supplied.
#CannesLions2019: It's not often you get a second chance

Winners of Cinemark's Cannes Young Lions 2019 competition, Amri Botha and Carina Coetzee from Ninety9cents (99c), chat to us about what it means to them to have won the competition for a second time...

By Juanita Pienaar 20 May 2019

#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured stories

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 17 May 2019

Using tech for visual storytelling is a powerful learning tool
Using tech for visual storytelling is a powerful learning tool

Visual storytelling is fundamental to the human experience, and one of our oldest forms of expression...

By Glenn Gillis 17 May 2019

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Why LinkedIn is more important than ever in 2019

With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world...

By Zubeida Goolam 17 May 2019

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging
RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

Smart email and avoiding the spam filter
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

By Desiree Gullan, Issued by G&G Digital 16 May 2019

The dilemma of leadership in the advertising and media industry
The dilemma of leadership in the advertising and media industry

How are leaders in our industry chosen? Often, the position goes to someone who is 'likeable' and a natural 'people's person'. Oh, and often very good at their job. But is that the real qualities that we need in a leader? I don't think so...

By Chris Botha 16 May 2019

#OrchidsandOnions: Reddy tells it like it is
#OrchidsandOnions: Reddy tells it like it is

And the DA's intrusive marketing campaign before the elections, using 'stolen' information, gets an Onion...

By Brendan Seery 14 May 2019

ABM and inbound marketing: A combined approach
ABM and inbound marketing: A combined approach

B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

By Alon Fittinghoff 14 May 2019

Ashish Williams, CEO of Mediacom and IAB SA Research Council lead, Nicole Gundelfinger, group marketing manager, Cash Converters, Candice Goodman, MD Mobitainment and IAB Education Council, Johan Walters, managing consultant at DQ&A and Mongezi Mtati, Ornico's marketing manager. © .
IAB Insight Series: Customer key to digital success

Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...

By Danette Breitenbach 14 May 2019

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