Branding

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Contributors

What's your A*Pop? South Africa deserves its own pop nostalgia

Karabo Ledwaba

Jacobs Coffee on balancing innovation and brand leadership

Domaine Rautenbach

#WPRD2026 | PR is entering the golden age of external communications

Kevin Welman

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala

Non-official Fifa brands score with reverse ambush marketing

Terry Levin

#WPRD2026 | Proof: The 5th P for the AI era

Madelain Roscher

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

Tarryn Knight

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Mike Taberner

Don't confuse brand with product

Mike Taberner 11 Sep 2012

Craig Dummett

The importance of award winning for brand building

Craig Dummett 5 Sep 2012

Chris Moerdyk

Time for a long hard look at The Loerie Awards

Chris Moerdyk 28 Aug 2012

Why choosing an agency for your brand is like dating

Dawn Rowlands 21 Aug 2012

Jason Stewart

[Township Marketing]: Brand Communication

Jason Stewart 17 Aug 2012

Branding lessons from the Olympics

Branding lessons from the Olympics

Donna Rachelson 8 Aug 2012

Using BI and analytics to harness your social media data

Using BI and analytics to harness your social media data

Max Ottavin 23 Jul 2012

Andre Redelinghuys

Digital doesn't change anything

Andre Redelinghuys 18 Jul 2012

The message was lost in the title, I think

The message was lost in the title, I think

Tebogo Koena 9 Jul 2012

PR face off stunt at Coke headquarters. Source: Cage Challenge, Facebook.

The art of brand war

Mike Silver 5 Jul 2012

How to stimulate brand recommendations

Jason Stewart 28 Jun 2012

Global branding: Power of generic names

Global branding: Power of generic names

Naseem Javed 25 Jun 2012

The role of email marketing in the multi-channel evolution: Part 1

The role of email marketing in the multi-channel evolution: Part 1

Wikus Engelbrecht 21 Jun 2012

The aftermarket boom

The aftermarket boom

Naseem Javed 21 Jun 2012

Three steps to making your brand 'talkable'

Jason Stewart 20 Jun 2012

10 tips on how to do email marketing right

10 tips on how to do email marketing right

Wikus Engelbrecht 18 Jun 2012

The tower of names: ICANN gTLDS aim for the summit

The tower of names: ICANN gTLDS aim for the summit

Naseem Javed 14 Jun 2012

The challenge of negative word of mouth: Part 2

The challenge of negative word of mouth: Part 2

Jason Stewart 13 Jun 2012

Neuroeconomics for dummies & those with little time

Neuroeconomics for dummies & those with little time

Tiffany Markman 12 Jun 2012

Reindeer Restaurant UK, one of the world’s first pop-up restaurants. (Source: Metro, UK)

How to ensure the perfect pop

Catherine Mavrocoleas 11 Jun 2012

Brands behaving badly on social media

Brands behaving badly on social media

Banele Rewo 7 Jun 2012

The whole world is mad...

The whole world is mad...

Gail Schimmel 5 Jun 2012

Designing with usability in mind

Designing with usability in mind

Georgia Christian 4 Jun 2012

How to do brand storytelling

Jason Stewart 31 May 2012

Content marketing: what it is, and why you should be doing it

Content marketing: what it is, and why you should be doing it

Anna Malczyk 22 May 2012

Why are we not branding our local music? Part II

Why are we not branding our local music? Part II

Tebogo Koena 21 May 2012

Diane Charton

Using online reputation management proactively

Diane Charton 15 May 2012

Chicken a la King(sley) James: Nando's vs Santam

Chicken a la King(sley) James: Nando's vs Santam

Edward Fisher 24 Apr 2012

Don't blame traffic

Don't blame traffic

Anton Crone 24 Apr 2012

Zando rockets into SA ecommerce space

Zando rockets into SA ecommerce space

Herman Manson 24 Apr 2012

Let's do Biz