
Contributors




#WPRD2026 | 4 Principles for managing a crisis in the AI era
Madelain Roscher



The danger of being too focused
Rolf Akermann 27 May 2015
![[NewsMaker] Nandini Parshotam](https://biz-file.com/c/1505/281978-240x135.jpg?1)
[NewsMaker] Nandini Parshotam
Louise Burgers 27 May 2015


The B2B buying power shift
Sibongile Lehloo 26 May 2015


Unpacking brand activation for FMCGs
Joseph Neusu 22 May 2015

Political parties are big brands
Bonnie Ramaila 22 May 2015



Word-of-mouth marketing is dead
Tim Wyatt-Gunning 21 May 2015


Marketers united!?
Rolf Akermann 20 May 2015


A relook into the term 'Glocal'
Mogorosi Mashilo 18 May 2015

![[NewsMaker] Lou Boxall-Davies](https://biz-file.com/c/1505/278567-240x135.jpg?1)
[NewsMaker] Lou Boxall-Davies
Louise Burgers 13 May 2015


More for less
Rolf Akermann 11 May 2015


How to create shareable content
Alesia Hsiao 10 May 2015

Stop marketing your brand!
Helen McIntee 5 May 2015



![[TrendTalk] Great ads in play](https://biz-file.com/c/1505/276641-240x135.jpg?1)
[TrendTalk] Great ads in play
Louise Burgers 4 May 2015


![[TrendTalk] Why influence marketing has huge impact](https://biz-file.com/c/1504/275606-240x135.jpg)

Get the basics right
Rolf Akermann 22 Apr 2015

Build fans, not audiences
Richard Firth 22 Apr 2015

