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One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

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FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024

Global e-retail transaction values to exceed $4tn by 2024

24 Mar 2020

Masterclass unpacks ethics of sustainability within African fashion

Masterclass unpacks ethics of sustainability within African fashion

18 Mar 2020

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

5 Mar 2020

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

Lauren Hartzenberg 4 Mar 2020

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

4 Mar 2020

Africa wired: E-commerce offers fresh opportunities for young traders

Africa wired: E-commerce offers fresh opportunities for young traders

Yun Shi 18 Feb 2020

Calling all African fashion designers: Scouting for Africa project launched

Calling all African fashion designers: Scouting for Africa project launched

18 Feb 2020

Adidas and Ikea lead 2020 sustainable cotton ranking

Adidas and Ikea lead 2020 sustainable cotton ranking

13 Feb 2020

SA's 2Engage plans for further growth in Africa and abroad

SA's 2Engage plans for further growth in Africa and abroad

12 Feb 2020

Innervation acquires loyalty business from Tritech Media

Innervation acquires loyalty business from Tritech Media

4 Feb 2020

Mango's standalone fashion stores have returned to SA

Mango's standalone fashion stores have returned to SA

31 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa

#BizTrends2020: Bright future for luxury brands in Africa

Alain Dos Santos 10 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

#BizTrends2020: How SA retailers can keep growing in a digital world

#BizTrends2020: How SA retailers can keep growing in a digital world

Cecil Ungerer 6 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

Image source: Gallo/Getty Images.

2020: Building the emotive link between customers and our brands

Alan Radmall 12 Dec 2019

Fashionomics Africa launches "game-changer for Africa's fashion entrepreneurs"

Fashionomics Africa launches "game-changer for Africa's fashion entrepreneurs"

11 Dec 2019

Africa to influence growth trajectory of global Coca-Cola business

Africa to influence growth trajectory of global Coca-Cola business

21 Nov 2019

Annual digital commerce spend to climb to $19tn by 2024

Annual digital commerce spend to climb to $19tn by 2024

20 Nov 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?

The robot wears Prada: what happens when AI starts giving out fashion tips?

Mark Liu 25 Oct 2019

Alastair Tempest and Mpho Sekwele from EFSA.

EFSA launches Africa's first e-commerce Trustmark

24 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

Today's tech tips marketers can use to save the shopper money

Today's tech tips marketers can use to save the shopper money

Candice Goodman, Mobitainment 14 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

Multichoice to partner with Pep Stores in Uganda

17 Sep 2019

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