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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days
The party was responding to three-quarter page, full colour adverts placed in newspapers including the Business Day, The Star, The Cape Times and the Mercury.
The Business Day reported that such an advert comes at a cost of R70,000. In The Star it would cost around R90,000 and one could expect to pay around R40,000 for such an advert in the Cape Times. The advert related to the case between the health minister and the Sunday Times during which she sought to compel the newspaper to return her medical records.
“This is a blatant waste of taxpayers' money,” DA health spokesperson Mike Waters said. “If the minister feels so strongly about defending herself against the Sunday Times' allegations, she should be paying the costs herself.
Read the full article here: http://www.zimbabwean.co.uk/news.aspx?ID=559