CMO Council taps marketing intentions for 2011
Join hundreds of senior practitioners in providing valuable insight for our fifth annual benchmark of marketing priorities, spend allocations, and operational and organizational mandates. The Marketing Outlook 2011 Audit will evaluate how social, mobile and digital channels are changing the marketing landscape and mix. We will also evaluate the level of integration across functional areas and the degree of campaign and agency partner effectiveness.
Join your peers in taking part in the 2011 Marketing Outlook study. The study will likely take 15 - 20 minutes to complete. In appreciation of your time, you will receive a complimentary report upon publication of the study in early January, 2011. To receive the report (a US$199 - about R1400 value), you must complete the online audit and provide your contact details found at the end of the audit.
Source: CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 5500 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12 000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, LoyaltyLeaders.org, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience (FAME). www.cmocouncil.org.
Go to: http://www.cmocouncil.org
