Student Village embarked on a whirlwind journey across 10 universities in SA, creating unforgettable campus activations that left students buzzing with excitement. From entertainment to exclusive offerings, this year's Freshers Box campaign was an unprecedented success.
Freshers Box, an annual tradition, once again demonstrated its ability to connect brands with the vibrant student community. This year, an impressive line-up of brands came together, generously providing their products and offerings to be included in the coveted freshers’ boxes. These boxes were packed to the brim with goodies from ABSA, DStv, Gautrain, Maynards, NikNaks, Lipton, KFC, Kellogs, Cotton On, Diageo, and Samsung; delighting students and creating a tangible connection with the brands.
The impact of the Freshers Box campaign was staggering. We created over 720 employment gigs during the campaign, and the number of sign-ups doubled; a testament to Student Village’s ability to engage and captivate the youth market. The reach soared to an astonishing 4 million, solidifying this campaign as a formidable platform for brands to connect with students in an authentic and memorable way. In the words of the Yum Brand Manager Dr. Mikaela Oosthuizen, ‘It was a great project that was very well received by KFC’.
But it's not time to bid farewell just yet! Looking ahead, Freshers Box will head to 12 campuses in 2024. So, we're thrilled to announce that we’re running an early bird special between now and 31 July 2023. To secure this special, select your package…
Brands - don't miss out on this opportunity to connect with South Africa's student community.
Email az.oc.egallivtneduts@onoJ for more information and join Student Village in shaping the future, one Freshers Box at a time!
We are youth market specialists. For over 22 years we have nurtured deep and direct connections with youth, enabling us to create and facilitate insight-driven and authentic marketing for our brands. Our services include youth insights, strategy and creative, digital and influencer marketing campaigns, and managing corporate bursary programmes – reaching youth where they live, work, learn and play.