Cadbury's sweetens fuel station forecourts

Most convenience store customers live within a 5km radius of the garage they usually frequent. Research indicates that 52% make a stop for fuel, of which 21% visit the convenience store while the vehicle is being fuelled.

"Besides stopping for petrol, 'fill-in' purchases like bread, milk, cigarettes, and impulse buys, which include chocolates and chips, are the norm. Forecourt Media identified an opportunity for Cadbury's PS to leverage the forecourts' convenience shopping environment," said Andrew Kramer, MD of Forecourt Media.