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Nokia Music Store becomes DRM-free
Nokia has announced it is rebranding its music services under the Ovi trademark from 9 September 2010. Its current Music Store will become Ovi Music and offer DRM-free (Digital Rights Management) tracks in MP3 format and the Comes with Music service will become Ovi Music Unlimited.
Tracks downloaded from this service will not be DRM-free, as it aims to bring legal music into the hands of every South African by supporting local and international artists.
Ovi Music will offer features including enhanced music search and discovery, optimised artist pages and inspired music recommendations from its local Ovi Music editor. Its unlimited music download service will offer new and existing users features including 'Inspire me' track suggestions based on what other music fans using the service are downloading, and access to music specials including B-sides, remixes and compilation cuts.
Users enjoy unlimited track downloads for the specified period from its rich catalogue which features more than 6 million tracks from local and global artists.
"Ovi is evolving as a branded and integrated service that is the 'go-to-place' for discovering, sharing and enjoying location-based lifestyle content and entertainment in every market around the world," says Gerard Brandjes, GM of Nokia South Africa.
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