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New labels for Boschendal Classics range
The Boschendal Classics range has new labels that tell the stories of people and places that are an integral part of its rich history, dating back to 1685. The range consists of Boschen Blanc, The Rose Garden Rosé (previously the Pavillion Shiraz Rosé), Rachel's Chenin Blanc, Blanc de Noir, Le Bouquet, Larone Shiraz Mourvèdre and Lanoy Cabernet Sauvignon Merlot.
"We are delighted with the re-design which aligns with the wine's philosophy to balance tradition with contemporary innovation. This places the range in a strong position, as we embark on a journey to transform the brand. Consumers can expect new look labels, new products and activations," says Jacques Roux, marketing director for DGB.
For more information, go to www.boschendalwines.com.
