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Eskom extends research into GreenTech through Dashboard Marketing Intelligence

Cape Town-based Dashboard Marketing Intelligence will survey the independent power producers (IPP), most of which are participating in, or will be participating in, the Renewable Energy IPP Procurement Programme, as part of the extension of Eskom's customer care research into a new sector, GreenTech.
Eskom extends research into GreenTech through Dashboard Marketing Intelligence

IPP are non-public entities, which own and/or operate facilities to generate electric power for sale to a utility, government buyer or end users. South Africa is seeking to add 3725 megawatts generated by predominantly solar or wind energy technologies, so-called 'GreenTech', to its power grid by 2016.

Edwina Schoeman, senior research advisor at Eskom said, "Dashboard has proven a professional and highly competent partner, delivering quality results timeously. It finds a way to satisfy our requests, so we are pleased to have them on board for this important sector for us.

"IPP are vital members of Eskom's stakeholder base. For South Africa to reach its critical renewable energy targets, it is imperative that the relationship between Eskom and IPP is a positive and productive one. Researching their interactions with Eskom and their satisfaction with these will enable us to continually improve, and contribute to achieving South Africa's renewable energy potential."

Dashboard has been successfully providing customer care feedback to Eskom for a decade, ever since it developed the custom-built automated telephone interviewing system (ATI). For the IPP business-to-business survey, regular telephonic interviews will be used, due to the nature of the high-level technical field in which the IPP operate.

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