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The Loeries inducts respected industry guru Boniswa Pezisa into its Hall of Fame
Boniswa Pezisa, Net#work BBDO's group chief executive, is this year's Loeries Hall of Fame inductee. The Hall of Fame was introduced by the Loeries in 2008 to recognise dedicated individuals who have contributed to the building and elevation of the creative and brand communications industry.
“I am relishing and enjoying this moment in my career and am truly honoured that a size four shoe can stand amongst giants like Nunu Ntshingila, Mike Schalit, Robyn Putter, Nathan Reddy and Nkwenkwe Nkomo further affirming my belief that Black child, your dreams are valid,” says Pezisa.
The mother, business leader, community builder and activist joined the industry back in the late ‘80s and already in the early ‘90s, even before the dawn of democracy, was involved in projects focused on transforming the industry with the simple focus of inclusion for all.
“As a Black female, I was aware from the beginning, even when I did not have the language for it, that I was part of a revolution and carried a huge burden to be a conduit for change, diversity, innovation, inclusion and integration,” says Pezisa.
She says while she is happy with the inroads made to date, to which she has contributed, she is well aware that transformation is not a destination but a continuous journey and there is still a lot of work to be done especially in bringing women and the youth to the fore.
“It’s heart-warming to see the prominent rise of the likes of Neo Mashigo, Xolisa Dyeshana and women like Nombini Mehlomakulu (who was once my intern and now taking a seat at the table of transformation), as this is testament to all the efforts towards inclusion. I am thankful to Net#work BBDO, who from the beginning embraced diversity, for the support they have given me, the space to express myself and explore ideas as well as valuable time to serve the industry on various committees and boards,” says Pezisa.
A lover of life, hats and other accessories, she has a wide ranging experience in delivering break-through communications strategies across a wide range of diverse sectors from retail, auto-motives, finance, FMCG to telecommunications, hotels and petrochemicals.
Pezisa says the power of ubuntu, which sounds so cliché, is powerful and has been an anchor of her career. “Take the greeting Sawubona, for instance, it is packed with such depth. It means, I see you, I acknowledge you, I submit to your presence and you matter. This is my approach to clients and their brands, to my team, my community, my family. This is part of consciousness which I believe has contributed to my where I am today.”
Asked about what the future holds for the petite firebrand, she replied: “This is not the end but just the beginning for me. For me it’s service, service and more service. I’ve been blessed with much and have so much to give back. Africa is a youthful continent, and my passion is for young people and women and I believe I can make a real difference especially in people development. I want to cultivate a culture of serving which is a channel for building a progressive industry.”
On how the lockdown affected her, she says: “It’s been a year of great reflection and digging deep and the award has come at the right time.
“I have always maximised on every opportunity along my career path. I hold the door and if someone opens, I budge right in. I will not stop breaking down barriers that hinder transformation,” Pezisa concludes.
About Loeries Africa Middle East
The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
Culminating in the biggest creative gathering across the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.
The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.
Partners of the Loeries
Sanlam, AB InBev, Barron, Brand South Africa, DStv Media Sales, Facebook, Tractor, Vodacom, Woolworths
Additional Partners and Official Suppliers
AAA School of Advertising, Aon South Africa, Backsberg, BEE Online, First Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Ludus Post Productions, Mama Creative, Newsclip, Paygate, Rocketseed, Shared Value Africa Initiative, Shift, Unstereotype Alliance, Vega School, VQI Communications Nigeria, Xneelo
Association of Communication and Design, Brand Council South Africa, Commercial Producers Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID
Official Media Partners
Between 10and5, Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, IDIDTHAT.co, Mark Lives, Modern Marketing, MarkLives, The Redzone
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