CCCC & H taps into coffee culture with Vida e Caffè

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Constant innovation and market disruption are, therefore, the hospitality industry’s new mantra and one that the Century City Conference Centre and Hotel (CCCC & H) follows. Since its launch, it has been forward-thinking in every aspect of its approach to conferencing and events, placing a high value on the hospitality aspect of conferencing, specifically the food and beverage offering.

With hoteliers at the helm, joint CEOs Gary Koetser and Glyn Taylor have always strongly believed that coffee is one of the most important guest satisfaction touchpoints. “It’s no secret that the South African coffee scene is considerably different to what it was a few years ago. For consumers it’s not just a hot beverage anymore, it has become a lifestyle,” comments Koetser.

CCCC & H partners with Vida e Caffè for that "ahh moment"

Understanding their customers’ need for an authentic and deeply satisfying “ahh moment” when they take their first sip of coffee has created a South African hospitality first, with the CCCC & H becoming the first conference centre and hotel in the country to partner with coffee culture brand, Vida e Caffè.

Visitors to CCC & H can now enjoy Vida e Caffè coffee whilst attending conferences, staying at the hotel or dining at the Square Cafe & Wine Bar. Hotel guests can enjoy bottomless coffee at breakfast from the self-service machines, or for speciality coffees they can order from the Vida e Caffè-trained Barista. There’s even a takeaway option for those on the go.

“For us, it’s always all about the dozens of little experiences - how we can surprise our guests and exceed each and every one of their expectations. Coffee is a major part of that,” comments Taylor.

Consumer "takeaways"

This is in line with the Deloitte Travel and Hospitality Industry Outlook 2017 (an analysis of travel disruptors), which among its consumer “key takeaways” notes:

• Consumers want authenticity, personalisation, removal of friction, and on-demand functionality in their travel experiences; and
• The rapid growth of industry disruptors is encouraging companies to capitalise on products outside of their traditional offering.

A modern focus on coffee culture

Vida e Vaffè Strategic Executive Hitesh Patel says expansion into the hospitality industry is extremely exciting for the brand, and they are delighted to partner with hoteliers who constantly innovate to improve their offering to customers and guests.

Phase two of the strategic partnership with Vida e Vaffè will see the installation of coffee machines in each of the 125 rooms at the Century City Hotel. These will be accompanied by a selection of complimentary pods, allowing hotel guests to enjoy the finest quality coffee in the comfort of their own rooms.

Koetser says while there may be a modern focus on coffee culture, the CCC & H certainly hasn’t forgotten about tea lovers, who can enjoy a wide variety of Ronnefeldt Teas at the conference centre and hotel.

“Hospitality isn’t about doing one thing well, it’s about constantly training staff to ensure that we do everything well, including providing the best hot beverages in South Africa,” Koetser concludes.