Samsung TV Apps reaches 10 million downloads

Online video applications remained at the top of the list of most downloaded apps both globally and regionally. YouTube stayed at the top globally, and was the most popular online video application in the United States and South Korea.

The latest achievements come after Samsung Electronics introduced a TV app store in February 2010. Downloads from Samsung Apps TV have grown 100%, just five months after reaching 5 million downloads in May 2011. The store has reached more than 11 million downloads in total, with an average of 50,000 downloads per day - double the number of downloads that occurred in May 2011.

Quality and diversity matters most

Such rapid growth underscores the increasing number of active users of smart TVs, as well as Samsung's continued efforts to build an ecosystem by delivering a wide variety of high-quality TV content and services through strategic collaboration with major content providers.

"It isn't the number of applications that determines the success of the service," says Kang-hyun Kwon, senior VP, Media Solutions Centre, Samsung Electronics. "What matters most is the quality and diversity of applications that are available across multiple content categories. We will continue to seek partnerships with content providers who are just as determined to bring a vast range of quality applications to our consumers."

Says Justin Shaw, visual display lead for Samsung South Africa: "This growth is synonymous with our local market where we are continually partnering with local content providers to drive market relevant content and to remain a strong contributor to the app market - in growing our consumer offering. We recently released the News24 TV application and are set to release a number of additional applications in the coming months."