RE/MAX records steady sales growth

© Gloria Rosazza – 123RF.com

"Considering that the property market trading conditions this year have been fairly flat, this kind of growth is really encouraging to see," said Goslett. He attributes this success to the fact that the group's agent numbers have increased significantly. "RE/MAX of Southern Africa currently has more agents than it did at the height of the boom. Added to that, these agents are each averaging more transactions than they did during the boom years."

The buyer profile hasn't changed much over the last year or so, according to the BetterLife Home Loans statistics for the RE/MAX group. Looking at a breakdown of the sales that RE/MAX of Southern Africa agents have concluded in the first five months of the year, first time buyers accounted for 22% of the buyer pool. "The average deposit a RE/MAX first-time buyer paid was around 12%, compared to other buyer categories which were closer to the 20% mark," Goslett said.

First time buyers

The statistics revealed that RE/MAX first time buyers were also purchasing slightly more expensive properties, with the average purchase price increasing from R771,295 during the last five months of 2014 to R815,037 during the first five months of 2015, even though the average income of a RE/MAX first time buyer had not seen much growth.

"Taking a holistic view over all RE/MAX bond applications, the average approved bond size increased slightly during the first five months of this year, in line with a marginal increase in the average salary of applicants. The average purchase price of a home sold by RE/MAX during the first five months of 2015 was R1.17m," he said.

The age gap between first time buyers and the general buying public has remained fairly narrow. Goslett says that the average age of a RE/MAX first time buyers hovered around the 33 years old mark over the past 12 months, while the general pool of RE/MAX buyers over the same period have been an average age of 37 years old.

Affordability levels

"This is not surprising as affordability levels haven't really changed in recent months - in fact, things have actually become a lot tougher for the average consumer with the cost of living continuing to increase at an alarming rate. This small gap in age groups between first time buyers and the general buying public is definitely influenced by the fact that more and more buyers are finding themselves in a financial position where they have to rent for a while before they can afford to purchase their own property."

Statistics show that around 50% of home sales concluded by RE/MAX were in the Gauteng region, with the Western Cape following closely behind.
Goslett doesn't expect to see any major deviations in the current buying patterns in the months ahead, and believes that some potential buyers may be adopting a wait and see approach with interest rate hikes on the horizon, as well as likely increases in the cost of electricity, food, fuel and the like.