“Levergy impressed us with their sports-centric approach and identification of exciting digital opportunities for the BOS Sport brand. Their simple but innovative thinking is true to BOS Sport and we are excited for what promises to be a great partnership,” Monique Henderson, BOS Brand Manager said.
Following a competitive pitch process, the agency has been tasked with developing an integrated digital plan for BOS Sport, centring around a packaging update launching in early October.
Struan Campbell, Levergy co-founder, expressed his excitement at the appointment, “We perceive BOS Sport as not only a modern and fun brand, but also a product with real potential to grow in an environment fast shifting towards healthier alternatives. There is a definite synergy between our approach as an agency and BOS Sport as a brand. We are thus immensely excited to grow with them in the sports drink space.”
For more information on Levergy and for contact details go to Levergy.co.za or follow @levergy_sa on Twitter.
