What's the skinny with Woolworths' mannequins?

Woolworths has responded to the slew of backlash that it has received over its "skinny display mannequins"‚ claiming that "these bodies are built to global or universal specifications".

By Sefiso Hlongwane

26 Jul 2016

Picture: The Kiffness via Instagram

This comes hot on the heels of an online post‚ which has since gone viral‚ in which South African music group‚ The Kiffness‚ publicly slammed the major retail brand’s spindly mannequins‚ claiming that Woolworths should be ashamed of itself.

"Dear Woolworths SA. I’ve had your chicken kebabs & they’re delicious but yoh man‚ your kebab sticks are thicker than your mannequins legs. No wonder my wife keeps asking if she looks fat in her jeans. Shame on you!" the group wrote on its Facebook page.

In response to the copious criticism‚ Woolworths has committed to taking the concerns raised into consideration when making an order for its next batch of dummy figures used to display its clothes.

"The concerns raised have been discussed in depth today with our visual merchandising‚ clothing and marketing management teams who have committed to take these concerns into consideration when we next order mannequins‚" the retail brand said in a statement to TMG Entertainment.

"We currently source our display mannequins from international mannequin houses and these bodies are built to global or universal specifications."

TMG Digital

Source: Business Day

Source: I-Net Bridge

For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.

We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.

Go to: http://www.inet.co.za