Marketing News South Africa

Happy birthday, Tata!

Commuters in Rosebank, Cape Town, are being greeted with a huge colourful banner stretched across the front of 24-on-Main as the tenants Bizcommunity.com, Capefilm , Asylum, Popcorn, Orijin and the other tenants pay tribute to Madiba on his 90th birthday.

The initiative from landlord, Roger Orpen, includes all of the first names of employees of the respective companies, accompanied by good wishes to the former president. All Bizcommunity.com staff are included.

Orpen says, “We had to come up with a noticeable tribute to someone we all admire. As we are companies in a creative industry, we decided to personalise the message, give it lots of colour in line with the occasion and make a big enough shout to be noticed among all the other tributes to a great man”.

Don't forget to add your own birthday wishes for Madiba on our special tribute page. For other initiatives, read yesterday's article Wishing Madiba happy birthday in oh-so-many ways and today's article on our sister portal Africa Marketing, The world wishes Madiba a Happy 90th Birthday.

Further birthday messages

In the meantime, here is the text of the special birthday video message from FIFA president Joseph S Blatter which is being aired today by the SABC and will also be available for viewing at www.FIFA.com:

Today we celebrate a very special birthday - your 90th birthday. There is no greater symbol of Africa's Humanity than you - Nelson Mandela - and what you stand for. You have given more than your share to your country and your continent, you have dedicated your lifetime to the promotion of human rights and democracy and you have led the endless fight for freedom not only of your people, the South Africans, but of all mankind. And that is why you received the Nobel Peace Prize in 1993.

“I am proud to be your friend, dear Madiba!”

I will never forget the special day of 15 May 2004 when you, my dear friend, came to Switzerland, to show your commitment to the 2010 FIFA World Cup. I am still touched by your words right after the 2010 FIFA World Cup was awarded to South Africa, when you held the FIFA World Cup Trophy and said that you felt like a boy of 15. Even at 90, when you smile you still look like a boy. You, a man who talked about how inspirational the 2010 FIFA World Cup is for him and what 2010 means for him and his country.

You are the epitome of grace and dignity; a man with determination to overcome even the greatest odds and this is what FIFA is sure South Africa will deliver to the world in 2010 - the ability to rise to the challenge with great determination, strength and dignity, as it did in bidding for 2010. Ke Nako - it's time. Let's celebrate Africa's Humanity and another wonderful year for you, dear Madiba. For the Game. For the World. For South Africa. Happy Birthday and see you at the opening ceremony of the FIFA World Cup South Africa on 11 June 2010”!

To view the birthday messages from Dr Danny Jordaan, CEO of the 2010 FIFA World Cup Organising Committee South Africa and Lumko Mtimde, CEO of the Media Development and Diversity Agency, go to our special tribute page here.

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