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What's in The Media's March edition?
Transformation is the hottest ticket in town, but the magazine sector seems to be seriously lagging behind ... The Media investigates. The 'TAMS scandal' is also on everyone's lips ... the magazine braves the anger of its peers to find out what's biting them. And in the wake of the Oscar Pistorius media frenzy, The Media examine the reasons for sport and sporting heroes attracting consumers and how this phenomenon is utilised by advertisers.
Continuing the journey to the hottest of journalistic hotspots, Paula Slier reveals what it is like to be a female journalist in a war zone, and what issues she and her peers have to confront. African media leaders are identified, as well as how they are telling the continent's stories. Among the leading contributors to this month's issue are David Bullard (who recently remarked on Facebook how the Oscar Pistorius coverage was keeping the print media alive), Chris Botha, Chris Brewer, Celia Collins, Tanya Farber and Harry Herber.
The Media's hefty newspaper supplement features a wealth of information, with profiles on all the audited mainstream newspapers. Mike Robertson is interviewed in depth on Times Media and the industry in general. A fascinating look at newspaper posters, their origin and how they get to the streets is a must-read, as is the ever-contentious issue of whether online media sites are a threat to newspapers; while advertisers still rely on print.
Other interesting reads
- Is transformation only a newspaper thing?
The government is on the case of newspapers to transform but magazines are way behind the press in this. Judy Lelliot investigates.
- Changing the weighting of television measurement
Part of the industry is angry about the so-called 'TAMS scandal'. Glenda Nevill finds out why.
- Saluting our young leaders
Here are this year's top 40 movers and shakers in the media industry who haven't yet celebrated their 40th birthdays. Find out who they are.
- Are you one of tomorrow's heroes?
Media industry gurus have been around the block and back. Chris Brewer suggests they are not making room for the upcoming ones.
- Bylines lost on the frontlineIf so many people in another profession were murdered, there would be an international outcry. Andrew Heslop questions why this isn't happening when the victims are journalists.
To read this issue online, go to www.europe.nxtbook.com.