More than 12 million South African children are living on less than R20 a day and The Lunchbox Fund facilitates public donations and volunteers to help provide these children with at least one healthy meal per day at the schools involved.
Marie Claire is inviting readers who have purchased a copy of the Naked issue to share their purchase on social media, by posting a 'selfie' with the magazine and including the hashtag #MCNaked. For every 5,000 correctly tagged selfies shared, the magazine will donate R5,000 to The Lunchbox Fund to the total of R10,000.
The public can also get involved with The Lunchbox Fund directly by partnering with the fund, donating money or volunteering.
Celebrities taking part in this year's campaign are:
• Athi-Patra Ruga, performance artist
• Catherine Grenfell and Zama Dube, radio presenters
• Chad Saaiman, musician
• Chris Bertish, big-wave surfer and The Lunchbox Fund ambassador
• Graeme Richards and Katlego Maboe, Expresso presenters
• Kamini Pather and Pete Goffe-Wood, winner and judge on Masterchef SA
• Lee-Ann Liebenberg, model and Marie Claire Naked 2014 cover star
• Malibongwe Tyilo, blogger
• Marc Lottering and Anne Hirsch, comedians
• Mi Casa: Joao 'J'Something' da Fonseca, Sipho 'Dr Duda' Mphahlaza and Moshe 'Mo T' Kgasoane
• Nate 'Protoculture' Raubenheimer, producer, composer and DJ
• Nomuzi Mabena, MTV Base presenter
• Ryan Sandes, ultra-trail runner
• ShortStraw: Gad De Combes, Jake Rubinstein, Russell Grant, Alastair Thomas and Tom Revington
• Tebogo 'Proverb' Thekisho and Siya 'Slikour' Metane, SA hip-hop artists
• Vanessa Haywood, Boity Thulo, Zakeeya Patel, Catriona Andrews and Petronella Tshuma, actresses
For more information on the fund, go to www.Thelunchboxfund.org, follow on Twitter (@TheLunchboxFund) and like it on Facebook.
The magazine will post more content, interviews and behind-the-scenes videos of this year's Naked issue online and more information on The Lunchbox Fund. For all the updates, go to www.Marieclaire.co.za.
