News South Africa

SETE brings together sports and tourism

This year's Sports & Events Tourism Exchange (SETE) provides a platform to bring together businesses from the sports and tourism industries as well as encourage collaboration between the two sectors.
SETE brings together sports and tourism

Over a three-day period, SETE will play host to a two-day conference, an exhibition and networking events.

SETE, which will take place at the International Conference Centre in Durban from 22-24 October, provides a platform to pursue bidding and hosting of major international events, promote Africa as a training destination for northern hemisphere athletes in their winter months, promote Africa as a destination for social participants in sport, exploiting our golf courses, beaches, stadiums and hiking trails, increase tourist volumes, spend and length of stay, promote transformation, promote local federations and associations, and showcase Africa's experience and expertise in hosting and managing medium and large international events.

International buyers

SETE 2013 will also host in the region of 60 international hosted buyers from the USA, France, India, Brazil, UK, Spain, Malaysia, Switzerland, Germany, UAE, Nigeria and Italy. "It is encouraging to see previous exhibitors returning and new exhibitors coming on board for SETE 2013," says Sugen Pillay, business development director of Thebe Exhibitions and Projects. "With new buyers attending this year's event to meet with the exhibitors, we are certain it will be a great B2B event."

SETE is hosted by the KwaZulu-Natal Department of Economic Development and Tourism, partnered by CATHSSETA, SASCOC, Tourism KZN and Durban Tourism, and supported by Durban KZN Convention Bureau.

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