Revamped Markex to be specifically targeted
The Markex show has been completely revamped, evolving into a fresher, more focused event for 2016. Taking place from 6 to 7 July at the Sandton Convention Centre, Joburg, it will be a targeted promotional product event aimed specifically at resellers of promotional products and corporate buyers.
Specialised Exhibitions Montgomery's Event Director, Joshua Low, said that the B2B trade exhibition company has also taken the decision to introduce a dedicated marketing event in 2017.
"After conducting in-depth, independent research with previous Markex exhibitors, we identified a need within the market for one exhibition that focuses expressly on the promotional products industry, and a separate, content-driven event for marketers, hence the decision to create two highly focussed shows.
"The 2016 Markex event will feature suppliers and resellers of corporate and promotional gifts - from bags, tablet holders, umbrellas and golfing products, to branded pens and pencils, gift sets, lanyards, notebooks, drinkware and USB drives - or branded clothing and caps. Visitors including resellers and corporates buyers will also be specifically targeted.
"The new, concentrated two-day show will help to highlight new innovations within this sector and provide a vital platform to network and learn about new trends and design applications that will have an impact on the industry as a whole."
Reseller zone
Low explained that all 2016 exhibitors will be housed within one hall, which will include a 'reseller zone' as an added attraction for the entire marketplace, including end-users.
"The reseller zone will be open to corporate buyers on the first day of the show, while the corporate gifting side of the show will be strictly for resellers of promotional products on the first day, and on the second day until 12pm. From 12pm on the second day of the show, the entire hall will be opened up to allow access for both resellers and corporate end-users."
The show will provide a platform to network with current clients, generate new leads and business, tap into the African market, and keep visitors and exhibitors alike up to date with the latest industry trends and innovations. Low added: "Our introduction of the free-to-attend seminar theatre at last year's show proven to be of such great value to attendees that we have decided to continue with this concept for the new show."
For more information on Markex 2016, go to www.markex.co.za.
Potential exhibitors can contact Fran Lurie, Exhibition and Sales Manager, on +27 (0) 11 883 7837 or email moc.desilaiceps@lnarf; or Brian Chirisa, Sales Executive of New Business on +27 (0)10 003 3084 or email moc.desilaiceps@cnairb.
