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New CNN website launches

CNN launches its new website today, Monday, 26 October 2009.
click to enlarge
click to enlarge
“This is a total re-imagining of, and we are extremely excited about unveiling it to the world," states KC Estenson, SVP and GM of "The website has always been a destination for breaking news but the breadth and depth of the new site will give users a fresh way to experience content.”

It highlights its extensive video capabilities by featuring video and photography as the centrepiece of the homepage, which offers all of the best stories, video, interactive features above the fold - complemented by the ability for users to customise their news settings.

Its new personalisation functionality enables users to customise their personal homepage with weather and local headlines, stock quote lookup and sports scores. The site's search ability was rebuilt, allowing users to more quickly and easily find relevant regional articles and videos from around the world across the network.

More depth, more inspirational

The international edition of gives more depth to stories in Africa, the Middle East and Latin America alongside existing sections for Europe, Asia and North America. Sections dedicated to the Middle East and Latin America will incorporate local language feeds in Spanish and Arabic.

The site will bring inspirational conversations to mainstream audience through TED Talk Tuesdays, which will feature a talk on the home page each week. TED is a small non-profit organization devoted to Ideas Worth Spreading. Started as a four-day conference 25 years ago, TED has grown to support world-changing ideas with multiple initiatives. The site also will produce additional editorial content, including follow-up interviews with TED speakers, commentaries or original reporting around the Talk's subject to provide users with a wide range of points of view.

The iReport will fold the social media features of into CNN to create a seamless user experience across the online news and user-generated platforms.

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It is interesting that CNN has deemed it timely to socialise its news dissemination process with a revitalised Website. The import of the new media dimension could be viewed on the need for immediacy on reporting the 2010 FIFA World Cup to the masses who have no access to their CNN Pay-TV. News media restriction to the middle class who are able to access through the Dstv tends negates the concept of both its vision of socialising the media as well as spreading the indepth inspiration of ideas worth spreading. With the site now on stream, the CNN is welcome to tell the World that 2010 FIFA World Cup is a worthy occasion to clebrate humanity in diversity; and 'beyond the 90 =Minute Soccer Fiesta.'
Posted on 26 Oct 2009 17:32

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