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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
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The OPA initiated this inclusion as recognition of the vital role these agencies play in the success of the online landscape in South Africa. The medium as a whole will flourish if media agencies and online publishers constructively work hand in hand, ultimately enabling better solutions for clients, and greater appreciation of key technological developments.
For more information please call:
Theresa Vitale 011 454 3534, or email her on