Online surveys yield faster, cheaper and more scientific results
Online surveys conducted with panel members can result in more scientific results, up to 10 times faster and up to 10 times cheaper than traditional research methods.
How does it work?
Questionnaires are designed and programmed in the GMI system, one of the world's most sophisticated research management systems. Questionnaires are submitted to one or more of three online panels (over 15,000 South Africans), with automatic quota controls. The system enables sophisticated routing, piping, randomisation, filters and link security management. All forms of audio/visual stimuli can be used, making it ideal for promotional and advertisement testing.
Online panel research can produce more scientific results because:
- All bias or variance from interviewers is removed from the administration of the questionnaire.
- The convenience of the Internet connection gains the full attention of the panelist – typically open ended questions generate up to eight times more information.
- The full range of design elements, such as pictures, sounds, video and error messages, can be harnessed to ensure comprehensive understanding of the questions.
- Data gathered can be validated from previous surveys conducted – enabling reliability to be tested.
- Lower sampling error for replicated/tracking surveys.
In addition, fieldwork can be deployed to all members on the same day, with top-line results available within minutes. There is no DP process and results are available online 24/7. Databases are delivered in ESPRI within 24 hours of close of survey.
Costs are up to 10 times lower! If you want more information contact Marketing Science.
Marketing Science (Pty) Ltd was established 1992 to facilitate the exploitation of new technologies in the practice of marketing research. Marketing Science is the territorial representative for Africa of GMI (Global Market Insight) whose online market research software suite integrates panel management, project management, mixed-mode data collection, data processing, analysis and reporting into a single solution enabling clients to more efficiently conduct fast, effective market research.
We work with clients who wish to run their own consumer and CRM panels as well as with market research companies who offer consumer panel survey services. We also offer support and training to such organizations in addition to the use of our consumer panels.
In order to obtain an obligation free presentation or further information, please contact , or visit www.tellusaboutIt.co.za.
