Cape Town woos the world

8 Nov 2010

Cape Town Tourism is attending the World Travel Market 2010 in London from 8-11 November 2010 to spread the message that Cape Town is one of the places of a lifetime, and is well on the way to becoming one of the top ten cities in the world in which to live, visit, study, work and invest.

The event is a B2B travel industry event that sees an international convergence of stakeholders, operators, agencies and travel media. It provides a platform to communicate, negotiate and meet in order to make vital contacts and do even better business.

As the 2010 FIFA World Cup fades from memory, the task has turned to conversion. How will Cape Town convert global television audiences and receivers of word of mouth accounts into actual bookings and bed nights? Cape Town Tourism believes that the key to capitalising on the destination's raised profile lies with the tourism trade.

International PR partners

Cape Town Tourism has extended its strategy to retain its international public relations partners in the UK, US, Germany and Holland, by adding a mandate to develop relationships and manage perceptions within the trade, with a focus on Cape Town as a compelling City brand.

Cape Town Tourism CEO, Mariette du Toit-Helmbold says, "Investing in communications partners in our key source markets is crucial to Cape Town's success in the years to come. We look forward to the insight each of our partners will give us about their respective markets. Our communications partners are also our eyes and ears on the ground in our key source markets. Moreover, we anticipate greater opportunities to build ties with international operators and agents that will assist us in strategically growing our tourism arrivals base.

"Managing expectations is essential to the overall visitor experience and our international partners will help us bridge our communications into an absorbent, intelligent and highly organised marketplace."

Go to www.capetown.travel for more information.