Jupiter's Midas touch

TJDR (Jhb) was honoured as the world's best performing agency for its Gold-winning work in the Best Direct Mail campaign category for client Absa Capital.

Only eight Golds were awarded in the competition this year, with no less than four coming to South Africa! TJDR (Jhb) took two Golds for Absa Capital (in addition to the Grand Midas Trophy) and Velocity Films also took two Golds (Best Cinematography and Best Direction) for its Loeries Grand Prix-winning spot for Allan Gray (agency King James).

A limited edition book titled The Cubism Manifesto was created to showcase Absa Capital's "Power of 3" philosophy and position in the minds of its clients the combination of Absa Capital, its clients, and the global backing of Barclays Capital.

Investment message

The book featured 99 pages on the "Power of 3" investment message using design, illustration, typography and photography.

“The Cubism Manifesto propelled the campaign beyond the original execution into a more emotive and engaging space, helping to further entrench the brand promise at the time,” said Belinda Godfrey, head of marketing and corporate communications at Absa Capital.

Midas jury member Bob Pullman, group creative director, AKQA San Francisco, commented, "It's important for an awards show like The Midas Awards to exist. Great financial work is important and could be lost among the many categories and competitors in general awards shows. The show helps raise the bar to demonstrate how great work in the financial category can be."

For more, go to www.midasawards.com.