Kauai launches new digital campaign introducing Burt Waikiki

He will be spreading the campaign's message of how to live the island life no matter where you find yourself dotted on the South African map.

Digital agency McCann is excited about the campaign and says it will allow the public to live vicariously through Burt. He is the epitome of health and wholesomeness and looks great in his trademark blue beach Speedo. The campaign aims to bring him into the everyday lives of the public, reminding them to meditate, slow down and breathe this summer, eat healthily and be physically active. He also brings the elusive life of 'finding oneself on an island' to life.

The campaign will be rolled out online through a series of fun informative video clips released monthly via YouTube, Facebook and Twitter.

For more information, go to www.kauai.co.za, view on YouTube, on Twitter @KauaiSA and on http://blog.kauai.co.za.