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    Marketing & Media Direct Marketing

    DMA warns against 'hysteria'

    The Direct Marketing Association (DMA) of SA on Monday, 1 August 2011, defended its ability to manage the national opt-out registry the Consumer Protection Act (CPA) requires after coming under extensive fire last week.
    1 Aug 2011
    1 Aug 2011

    CEO Brian Mduli says the organisation has been the "target of malicious attacks on its credibility with outside parties making claims in a bid to compromise the DMA's good standing with the National Consumer Commission (NCC) ahead of a hotly contended tender process".

    Continue reading the full story, as well as opinion piece Flawed poll gives DMA reason to blush, on www.TechCentral.co.za.

    See also:

    Read more: DMA, DMASA, opt-out registry
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    Source: TechCentral

    Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.

    Go to: http://www.techcentral.co.za
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