Action Ambro's spears 14 Assegais

The Assegai Awards recognise leaders in the direct marketing industry and celebrates creative and strategic execution of top award-winning campaigns in South Africa.

Action Ambro's received 14 awards at the gala ceremony - six Gold Assegais, five Silver Assegais, two Bronze Assegais and the Inkosi Assegai Award.

The winning entries:

Category: 3D
Silver: Action Ambro's for The Resignation
Bronze: Action Ambro's for Thoroughbreds

Category: Direct Mail, sponsored by Merpak
Gold: Action Ambro's For What if!!! It never arrived
Silver: Action Ambro's for SA Post Office - Direct Mail Centre: Advertising that's seen and not just heard of

Category: Multiple Media/Integrated Campaigns sponsored by Lesoba Difference
Gold: Action Ambro's for The Resignation

Category: Unaddressed Campaigns - Direct Distribution/Inserts
Silver: Action Ambro's for Momentum, The Other Side of Life

Category: CRM & Loyalty sponsored by Computer Facilities
Gold: Action Ambro's for Lexus Loyalty
Bronze: Action Ambro's for The Cheapest Loyalty Programme in the World

Category: Craft Awards: Copy
Gold: Action Ambro's for Write Me, Package Me, Lick Me & Post Me!

Category: Craft Awards: Art Direction
Gold: Action Ambro's for What if!!! It never arrived
Silver: Action Ambro's for Thoroughbreds

Category: Craft Awards: Creative Solutions
Gold: Action Ambro's for What if!!! It never arrived
Silver: Action Ambro's for The Cheapest Loyalty Programme in the World

The Inkosi Award for the overall winner across all categories went to Action Ambro's for Docex" What if!!! It never Arrived". This campaign was designed to bring out a truly South African flavour and highlighted the fact on how the course of SA history would have been changed if important documents had never been delivered safely in to the hands of the legal profession. Nelson Mandela's release form and the 2010 world cup bid were just two of the examples that were replicated in the campaign

"We're thrilled with the results and each and every team member has worked unbelievably hard to deserve these awards. Our philosophy of ‘Discover, Innovate, Create' came alive on the night throughout each and every winning entry and ensured that creativity coupled with measurability is possible even in the toughest of economies. Clearly our performance at the awards speaks volumes about our ability to create masterpieces and highly effective communications irrespective of the mediums used, BTL or ATL," says founder and executive creative director, Andrew Ambrogioni. "Most of all we would like to thank our clients for putting their faith in our abilities and giving us the opportunity to take their direct marketing to whole new level of response-driven, measurable advertising."

Action Ambro's has grown from a zero base to R30 million in billings in eight years, and has now won more than 100 local and international awards.

All the 2009 Assegai Awards Winners