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Bester Burke wins UNICEF challenge
Cape Town agency Bester Burke has won the UNICEF Global Poster Challenge, a competition run in association with Clear Channel and the UK's Campaign magazine. Agencies around the world were invited to submit posters which highlighted the devastating effects of AIDS on families.
UNICEF and Clear Channel, in conjunction with Campaign, set a creative challenge to advertising agencies and creatives around the world to provide a global outdoor advertising campaign for UNICEF. The brief was to design a poster awareness campaign for UNICEF's HIV/AIDS work as it relates to children and young people.
Over 600 entries were received from around the world for the campaign which will be flighted on billboards in over 50 countries.
The judging panel included Lord Puttnam, the UNICEF UK President and Sir Roger Moore, UNICEF's Goodwill Ambassador.
The winning Bester Burke team was Graeme Taylor and Stuart McCreadie.
Barry Sayer, Clear Channel Independent CEO, says: 'It is befitting that an advertising agency with its roots firmly planted in Africa conceived the most appropriate creative execution to combat a scourge that has so concentrated its vicious attack on our continent.
"Clear Channel Independent will promote the campaign free of charge throughout sub-Saharan Africa as its contribution to its parent company's international effort."
