Cannes Lions 2019

#CannesLions2019: Health & Wellness and Pharma Lions winners!

The 66th annual Cannes Lions Festival of Creativity kicked off on 17 June, with the 2019 Cannes Health & Wellness and Pharma Lions announced during the Health award track ceremony.
The #Cannes Lions 2019 Health & Wellness and Pharma Grand Prix winners: McCann Tel Aviv, Craft London and UM Tel Aviv, for IKEA 'ThisAbles' and McCann Health Shanghai, for GSK GlaxoSmithKline's 'Breath of Life' respectively.

Winners of the Cannes Lions' Health track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Monday, 17 June from 7pm.

Lions Health, now in its fifth year, recognises outstanding creative communications in the healthcare sector.
The Health & Wellness Lions celebrate creativity for personal well-being. This is exceptionally engaging work, which promotes non-prescription products, publically educates to allow self-diagnosis or facilitates pro-active personal care.

Shaheed Peera, executive creative director of Publicis LifeBrands, Publicis Resolute and Real Science global is the Health & Wellness Lions jury president. Peera commented:
“The world can be a cruel and heartless place at times. The Grand Prix demonstrated how brands can help normalise the everyday for the most marginalised in society.”
Applauding creativity for personal wellbeing, a total of 1,186 entries from 52 countries were submitted with 33 Lions being awarded: 1 Grand Prix, 5 Gold, 10 Silver and 17 Bronze Lions.

Hailing creative communications from pharmaceutical clients and services surrounding this highly-regulated industry, honouring work that has supported in facilitating diagnosis, disease mitigation or illness management. Of the 363 entries from 23 countries, 11 were awarded with Lions – 1 Grand Prix, 2 Gold, 3 Silver and 5 Bronze Lions.

Robin Shapiro, global president of TBWA\WorldHealth global is the Pharma Lions jury president and commented:
COPD is one of the top three causes of death in China and it’s terribly underdiagnosed and undertreated. Breath of Life combines Chinese blow art, creative data visualisation, and mobile technology into one irresistibly engaging diagnostic tool. This is highly personalised health engagement with scalable human impact and is the essence of life changing creativity which is what Cannes Lions Health is all about.

Healthy wins


This year, the Health & Wellness Grand Prix went to McCann Tel Aviv, Craft London and UM Tel Aviv, for IKEA 'ThisAbles'.



The furniture retailer created add-ons for existing products to make them more accessible for people with disabilities.

The Pharma Grand Prix, not awarded in 2018, went to McCann Health Shanghai, for GSK GlaxoSmithKline's 'Breath of Life':

It's a diagnostic tool for COPD for pharmaceutical company GSK Glaxosmithkline.

Cannes Lions Healthcare Network of the Year went to: 1st Place McCann Health; 2nd Place FCB Health; 3rd Place Havas Health & You

Cannes Lions Healthcare Agency of the Year was awarded to: 1st Place McCann Health, Shanghai; 2nd Place Area 23, An FCB Health Network Company, New York; and 3rd Place Havas Lynx, Manchester.

No Lions Health Grand Prix for Good was awarded. Rajesh Mirchandani, Chief Communications Officer, United Nations, explained: “This tells us that doing good is not the preserve of charities or the public sector anymore, companies are embracing the Sustainable Development Goals, and it’s time to think about maybe recalibrating this award so charities and brands embracing social responsibility alike are eligible.”

No SA work was awarded in the Health track. View the full tables of winning work below:

2019 Cannes Health & Wellness Lions winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix McCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Gold LionAMVBBDO, LondonESSITYLIBRESSE/BODYFORMVIVA LA VULVAUNITED KINGDOM
Gold LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Gold LionFCB INFERNO, LondonHUAWEIHUAWEI BRANDSTORYSIGNUNITED KINGDOM
Gold LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Gold LionMcCANN PARISPURINAPURINA VETERINARY DIETSSTREET-VETFRANCE
Silver LionAMVBBDO, LondonESSITYLIBRESSE/BODYFORMVIVA LA VULVAUNITED KINGDOM
Silver LionUITCH ISCRATCH, CopenhagenNEW LIVESANTI TRAFFICKINGVOICELESS WOMENDENMARK
Silver LionCIRCUS GREY PERU, LimaPERUVIAN MINISTRY OF HEALTHPERUVIAN MINISTRY OF HEALTHTHE LIFE SAVING SOAP OPERAS PERU
Silver LionBBDO NEW YORKMONICA LEWINSKYANTI-BULLYING#DEFYTHENAMEUSA
Silver LionTHJNK, ZürichPRO INFIRMISPRO INFIRMISWE ARE ALL EQUAL. AND NO ONE IS MORE EQUAL THAN ANYONE ELSE.SWITZERLAND
Silver LionUM STUDIOS, New YorkJOHNSON & JOHNSONJOHNSON & JOHNSON5BUSA
Silver LionMcCANN HEALTH, São PauloHOSPITAL LEFORTEHEALTH SERVICES FOR FÓRMULA 11 MINUTE 46 SECONDSBRAZIL
Silver LionVMLY&R BRAZIL, São PauloFACULDADE DE ODONTOLOGIASERVICESTOOTH FAIRY’S ADDRESBRAZIL
Silver LionMcCANN PARISPURINAPURINA VETERINARY DIETSSTREET-VETFRANCE
Silver LionMcCANN PARISPURINAPURINA VETERINARY DIETSSTREET-VETFRANCE
Bronze LionSAATCHI & SAATCHI SWITZERLAND, LausanneGSKVOLTARENPAIN IS DRAMASWITZERLAND
Bronze LionSANTO, Buenos AiresPORTA HNOSBIALCOHOLNASTIEST TESTARGENTINA
Bronze LionMJZ, Los Angeles / MEKANISM, New YorkMEDMENCANNABISNEW NORMALUSA
Bronze LionPONCE, Buenos AiresNESTLE WATERSGLACIARPINCHARGENTINA
Bronze LionCHEIL PENGTAI, Beijing / CHEIL WORLDWIDE HONG KONGSAMSUNGCORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR)BACK2LIFECHINA
Bronze LionVMLY&R BRAZIL, São Paulo / Y&R SAO PAULOMINISTERIO PUBLICO AND ABAPINSTITUTIONALNEXT MINUTE LAWBRAZIL
Bronze LionTBWA\INDIA, MumbaiNEUROGEN BRAIN AND SPINE INSTITUTEKITONE MINDFUL MINDINDIA
Bronze LionAFRICA, São PauloESPNINSTITUTIONALLEGS TO FLYBRAZIL
Bronze LionLOS QUILTROS, SantiagoJOYERÍA AURUSJOYERÍA AURUSPRICELESS JEWELRYCHILE
Bronze LionMcCANN LONDONBREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATIONBREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATIONTOXIC TOBYUNITED KINGDOM
Bronze LionBENSIMON BYRNE, TorontoWHITE RIBBONWHITE RIBBON CAMPAIGNBOYS DON'T CRYCANADA
Bronze LionMcCANN HEALTH NEW YORKSHATTERPROOFSHATTERPROOF#HOPESTEMSUSA
Bronze Lion CampaignMcCANN BRISTOLREFUGEDOMESTIC ABUSE SUPPORT AND AWARENESSREMEMBERING MY FATHERUNITED KINGDOM
Bronze Lion CampaignMcCANN BRISTOLREFUGEDOMESTIC ABUSE SUPPORT AND AWARENESSMISTLETOEUNITED KINGDOM
Bronze Lion CampaignMcCANN BRISTOLREFUGEDOMESTIC ABUSE SUPPORT AND AWARENESSCHRISTMAS EVEUNITED KINGDOM
Bronze LionBENSIMON BYRNE, Toronto / NARRATIVE, TorontoCASEY HOUSEHIV/AIDS AWARENESSTHE HEALING HOUSECANADA
Bronze LionIMPACT BBDO, DubaiWASTE MANAGEMENT COALITIONWASTE MANAGEMENTTHE TOXIC FLAGUNITED ARAB EMIRATES
Bronze LionTRY REKLAME, OsloDNBANIMAL INSURANCETHE ANIMALS' OWN EMERGENCY NUMBERNORWAY
Bronze LionAFRICA, São PauloAMPARA ANIMAL NGOINSTITUTIONALLIFE PRINTBRAZIL


2019 Cannes Pharma Lions winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix McCANN HEALTH, ShanghaiGSK GLAXOSMITHKLINECHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD)BREATH OF LIFECHINA
Gold LionAREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkTHE LEARNING CORPCONSTANT THERAPYONE WORDUSA
Gold LionMcCANN HEALTH, ShanghaiGSK GLAXOSMITHKLINECHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD)BREATH OF LIFECHINA
Silver LionHAVAS LYNX, ManchesterViiV HealthcareHIV AwarenessU=U=UNITED KINGDOM
Silver LionHARLEY & COMPANY, New YorkVIIV HEALTHCAREHIV/AIDS MEDICATIONAS MUCH AS I CANUSA
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkELI LILLY AND COMPANYLARTRUVO (OLARATUMAB)GET UP ALARM CLOCKUSA
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkTHE LEARNING CORPCONSTANT THERAPYONE WORDUSA
Bronze LionEDELMAN, TorontoOSTEOPOROSIS CANADA IN PARTNERSHIP WITH AMGEN CANADAOSTEOPOROSISBÜBL FASHIONCANADA
Bronze LionMATTER UNLIMITED, New YorkMERCK FOR MOTHERSMATERNAL HEALTHCAREREVERSEUSA
Bronze LionOGILVY, São PauloHERMES PARDINIVACCINESTHE UFOLOGISTBRAZIL
Bronze LionLANGLAND, WindsorBAYERSMARTREADSMARTREADUNITED KINGDOM


Here’s a reminder of the #CannesLions2019 Health & Wellness and Pharma Lions shortlists in full:

#CannesLions2019: Health & Wellness and Pharma shortlists

The Cannes Lions Pharma and Health & Wellness Lions shortlists have been released, with SA seeing 6 entries make it to the final round at Cannes Lions 2019!

16 Jun 2019


The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!


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