#CannesLions2019: Health & Wellness and Pharma Lions winners!
Winners of the Cannes Lions' Health track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Monday, 17 June from 7pm.
Lions Health, now in its fifth year, recognises outstanding creative communications in the healthcare sector.
The Health & Wellness Lions celebrate creativity for personal well-being. This is exceptionally engaging work, which promotes non-prescription products, publically educates to allow self-diagnosis or facilitates pro-active personal care.Congratulations to @mccann_health Shanghai, you've won the #CannesLions Healthcare Agency of the Year!! pic.twitter.com/ylY5iInp9R
— Cannes Lions (@Cannes_Lions) June 17, 2019
Shaheed Peera, executive creative director of Publicis LifeBrands, Publicis Resolute and Real Science global is the Health & Wellness Lions jury president. Peera commented:
“The world can be a cruel and heartless place at times. The Grand Prix demonstrated how brands can help normalise the everyday for the most marginalised in society.”Applauding creativity for personal wellbeing, a total of 1,186 entries from 52 countries were submitted with 33 Lions being awarded: 1 Grand Prix, 5 Gold, 10 Silver and 17 Bronze Lions.
Hailing creative communications from pharmaceutical clients and services surrounding this highly-regulated industry, honouring work that has supported in facilitating diagnosis, disease mitigation or illness management. Of the 363 entries from 23 countries, 11 were awarded with Lions – 1 Grand Prix, 2 Gold, 3 Silver and 5 Bronze Lions.Healthcare Network of the Year goes to... @McCann Health! Huge congratulations to the team for this achievement!#CannesLions pic.twitter.com/ftgGUmfU5K
— Cannes Lions (@Cannes_Lions) June 17, 2019
Robin Shapiro, global president of TBWA\WorldHealth global is the Pharma Lions jury president and commented:
COPD is one of the top three causes of death in China and it’s terribly underdiagnosed and undertreated. Breath of Life combines Chinese blow art, creative data visualisation, and mobile technology into one irresistibly engaging diagnostic tool. This is highly personalised health engagement with scalable human impact and is the essence of life changing creativity which is what Cannes Lions Health is all about.Healthy wins
This year, the Health & Wellness Grand Prix went to McCann Tel Aviv, Craft London and UM Tel Aviv, for IKEA 'ThisAbles'.
The furniture retailer created add-ons for existing products to make them more accessible for people with disabilities.
The Pharma Grand Prix, not awarded in 2018, went to McCann Health Shanghai, for GSK GlaxoSmithKline's 'Breath of Life':
It's a diagnostic tool for COPD for pharmaceutical company GSK Glaxosmithkline.Congratulations to @mccann_health, Shanghai… Your Breath of Life campaign for @GSK has won the Pharma Grand Prix at #CannesLions pic.twitter.com/YHFWsBOXnR
— Cannes Lions (@Cannes_Lions) June 17, 2019
Cannes Lions Healthcare Network of the Year went to: 1st Place McCann Health; 2nd Place FCB Health; 3rd Place Havas Health & You
Cannes Lions Healthcare Agency of the Year was awarded to: 1st Place McCann Health, Shanghai; 2nd Place Area 23, An FCB Health Network Company, New York; and 3rd Place Havas Lynx, Manchester.
No Lions Health Grand Prix for Good was awarded. Rajesh Mirchandani, Chief Communications Officer, United Nations, explained: “This tells us that doing good is not the preserve of charities or the public sector anymore, companies are embracing the Sustainable Development Goals, and it’s time to think about maybe recalibrating this award so charities and brands embracing social responsibility alike are eligible.”
No SA work was awarded in the Health track. View the full tables of winning work below:
2019 Cannes Health & Wellness Lions winners
Award | Entrant / Idea Creation | Client | Product | Title | Country |
Grand Prix | McCANN, Tel Aviv | IKEA | IKEA THISABLES | THISABLES | ISRAEL |
Gold Lion | AMVBBDO, London | ESSITY | LIBRESSE/BODYFORM | VIVA LA VULVA | UNITED KINGDOM |
Gold Lion | McCANN, Tel Aviv | IKEA | IKEA THISABLES | THISABLES | ISRAEL |
Gold Lion | FCB INFERNO, London | HUAWEI | HUAWEI BRAND | STORYSIGN | UNITED KINGDOM |
Gold Lion | McCANN, Tel Aviv | IKEA | IKEA THISABLES | THISABLES | ISRAEL |
Gold Lion | McCANN PARIS | PURINA | PURINA VETERINARY DIETS | STREET-VET | FRANCE |
Silver Lion | AMVBBDO, London | ESSITY | LIBRESSE/BODYFORM | VIVA LA VULVA | UNITED KINGDOM |
Silver Lion | UITCH ISCRATCH, Copenhagen | NEW LIVES | ANTI TRAFFICKING | VOICELESS WOMEN | DENMARK |
Silver Lion | CIRCUS GREY PERU, Lima | PERUVIAN MINISTRY OF HEALTH | PERUVIAN MINISTRY OF HEALTH | THE LIFE SAVING SOAP OPERAS | PERU |
Silver Lion | BBDO NEW YORK | MONICA LEWINSKY | ANTI-BULLYING | #DEFYTHENAME | USA |
Silver Lion | THJNK, Zürich | PRO INFIRMIS | PRO INFIRMIS | WE ARE ALL EQUAL. AND NO ONE IS MORE EQUAL THAN ANYONE ELSE. | SWITZERLAND |
Silver Lion | UM STUDIOS, New York | JOHNSON & JOHNSON | JOHNSON & JOHNSON | 5B | USA |
Silver Lion | McCANN HEALTH, São Paulo | HOSPITAL LEFORTE | HEALTH SERVICES FOR FÓRMULA 1 | 1 MINUTE 46 SECONDS | BRAZIL |
Silver Lion | VMLY&R BRAZIL, São Paulo | FACULDADE DE ODONTOLOGIA | SERVICES | TOOTH FAIRY’S ADDRES | BRAZIL |
Silver Lion | McCANN PARIS | PURINA | PURINA VETERINARY DIETS | STREET-VET | FRANCE |
Silver Lion | McCANN PARIS | PURINA | PURINA VETERINARY DIETS | STREET-VET | FRANCE |
Bronze Lion | SAATCHI & SAATCHI SWITZERLAND, Lausanne | GSK | VOLTAREN | PAIN IS DRAMA | SWITZERLAND |
Bronze Lion | SANTO, Buenos Aires | PORTA HNOS | BIALCOHOL | NASTIEST TEST | ARGENTINA |
Bronze Lion | MJZ, Los Angeles / MEKANISM, New York | MEDMEN | CANNABIS | NEW NORMAL | USA |
Bronze Lion | PONCE, Buenos Aires | NESTLE WATERS | GLACIAR | PINCH | ARGENTINA |
Bronze Lion | CHEIL PENGTAI, Beijing / CHEIL WORLDWIDE HONG KONG | SAMSUNG | CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) | BACK2LIFE | CHINA |
Bronze Lion | VMLY&R BRAZIL, São Paulo / Y&R SAO PAULO | MINISTERIO PUBLICO AND ABAP | INSTITUTIONAL | NEXT MINUTE LAW | BRAZIL |
Bronze Lion | TBWA\INDIA, Mumbai | NEUROGEN BRAIN AND SPINE INSTITUTE | KIT | ONE MINDFUL MIND | INDIA |
Bronze Lion | AFRICA, São Paulo | ESPN | INSTITUTIONAL | LEGS TO FLY | BRAZIL |
Bronze Lion | LOS QUILTROS, Santiago | JOYERÍA AURUS | JOYERÍA AURUS | PRICELESS JEWELRY | CHILE |
Bronze Lion | McCANN LONDON | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | TOXIC TOBY | UNITED KINGDOM |
Bronze Lion | BENSIMON BYRNE, Toronto | WHITE RIBBON | WHITE RIBBON CAMPAIGN | BOYS DON'T CRY | CANADA |
Bronze Lion | McCANN HEALTH NEW YORK | SHATTERPROOF | SHATTERPROOF | #HOPESTEMS | USA |
Bronze Lion Campaign | McCANN BRISTOL | REFUGE | DOMESTIC ABUSE SUPPORT AND AWARENESS | REMEMBERING MY FATHER | UNITED KINGDOM |
Bronze Lion Campaign | McCANN BRISTOL | REFUGE | DOMESTIC ABUSE SUPPORT AND AWARENESS | MISTLETOE | UNITED KINGDOM |
Bronze Lion Campaign | McCANN BRISTOL | REFUGE | DOMESTIC ABUSE SUPPORT AND AWARENESS | CHRISTMAS EVE | UNITED KINGDOM |
Bronze Lion | BENSIMON BYRNE, Toronto / NARRATIVE, Toronto | CASEY HOUSE | HIV/AIDS AWARENESS | THE HEALING HOUSE | CANADA |
Bronze Lion | IMPACT BBDO, Dubai | WASTE MANAGEMENT COALITION | WASTE MANAGEMENT | THE TOXIC FLAG | UNITED ARAB EMIRATES |
Bronze Lion | TRY REKLAME, Oslo | DNB | ANIMAL INSURANCE | THE ANIMALS' OWN EMERGENCY NUMBER | NORWAY |
Bronze Lion | AFRICA, São Paulo | AMPARA ANIMAL NGO | INSTITUTIONAL | LIFE PRINT | BRAZIL |
2019 Cannes Pharma Lions winners
Award | Entrant / Idea Creation | Client | Product | Title | Country |
Grand Prix | McCANN HEALTH, Shanghai | GSK GLAXOSMITHKLINE | CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD) | BREATH OF LIFE | CHINA |
Gold Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | THE LEARNING CORP | CONSTANT THERAPY | ONE WORD | USA |
Gold Lion | McCANN HEALTH, Shanghai | GSK GLAXOSMITHKLINE | CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD) | BREATH OF LIFE | CHINA |
Silver Lion | HAVAS LYNX, Manchester | ViiV Healthcare | HIV Awareness | U=U= | UNITED KINGDOM |
Silver Lion | HARLEY & COMPANY, New York | VIIV HEALTHCARE | HIV/AIDS MEDICATION | AS MUCH AS I CAN | USA |
Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | ELI LILLY AND COMPANY | LARTRUVO (OLARATUMAB) | GET UP ALARM CLOCK | USA |
Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | THE LEARNING CORP | CONSTANT THERAPY | ONE WORD | USA |
Bronze Lion | EDELMAN, Toronto | OSTEOPOROSIS CANADA IN PARTNERSHIP WITH AMGEN CANADA | OSTEOPOROSIS | BÜBL FASHION | CANADA |
Bronze Lion | MATTER UNLIMITED, New York | MERCK FOR MOTHERS | MATERNAL HEALTHCARE | REVERSE | USA |
Bronze Lion | OGILVY, São Paulo | HERMES PARDINI | VACCINES | THE UFOLOGIST | BRAZIL |
Bronze Lion | LANGLAND, Windsor | BAYER | SMARTREAD | SMARTREAD | UNITED KINGDOM |
Here’s a reminder of the #CannesLions2019 Health & Wellness and Pharma Lions shortlists in full:
The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!