Across Africa and the Middle East, The Loeries Official Rankings are the most definitive measure of the most innovative brands, agencies, production companies, organisations and individuals, in the brand communication space.
This year, Loeries share three years worth of data – this ensures that results are not viewed monadically, but instead, present a record of how companies and individuals
have performed over a defined period of time.
The Official Rankings is more than just informative – it is a powerful business tool to help the brand communication industry in building the best partnerships between the brands,
agencies, production companies, organisations and individuals who continue to demonstrate creative excellence in the work that they do.
The Official Rankings is a powerful tool in identifying:
- Brands that embrace creative excellence as part of their strategy to win the hearts and minds of consumers.
- Agencies that are able to develop the strongest creative products in the region.
- Production Companies that bring the creative product to life with a true spirit of excellence.
- Organisations that ensure that creative excellence is an intrinsic part of the work that they output.
- Individuals who are able to generate creative excellence through their craft and ultimately influence the creative landscape.
Ranking by Brand - Africa and Middle East
| Ranking | 2021 | 2020 | 2019 |
| 1 | CHICKEN LICKEN | CHICKEN LICKEN | CHICKEN LICKEN |
| 2 | NISSAN | BBC STUDIOS | CITY LODGE HOTEL GROUP |
| 3 | MASSDISCOUNTERS | MASTERCARD | PHILIPS & THE NELSON MANDELA FOUNDATION |
| 4 | ADIDAS | NEDBANK | NANDO’S |
| 5 | CONVERSE | AN-NAHAR NEWSPAPER | AB INBEV |
| 6 | SANLAM | FIRST FOR WOMEN | SANLAM |
| 7 | UAE GOVERNMENT MEDIA OFFICE | NOVOMED ALLERGY CLINIC | THEATRE HOURS |
| 8 | KFC | IKEA | THE COCA-COLA COMPANY |
| 9 | V&A WATERFRONT | HYPE MAGAZINE & TEARS FOUNDATION | MTN |
| 9 | SUPERSPORT & SA RUGBY | KFC | IKEA |
| 11 | SHELFLIFE | APSARA PEARL GROUP | 28 TOO MANY |
| 12 | KREEPY KRAULY | DSTV | SAINT |
| 13 | POWA | AB INBEV | BBL SECURITY PRODUCTS |
| 14 | MINI | HEAD & SHOULDERS | KLEINE RIJKE |
| 15 | NEDBANK | FIFTYFIFTY LEBANON | WASTE MANAGEMENT COALITION |
| 16 | MTN | REDEMPTION RUM | STANDARD BANK |
| 17 | RISCURA HOLDINGS | ETISALAT | OKAVANGO DIAMOND COMPANY |
| 18 | THE CONSTITUTION HILL TRUST | LOTO LIBANAIS | INVESTEC |
| 19 | ARRIVE ALIVE | TOPS AT SPAR | TIGER BRANDS |
| 20 | LEGO | EMIRATES NBD | EDGARS |
| 21 | GREG TRUEN | POWA | JET |
| 22 | KELLOGG'S | BOSE | TURKCELL |
| 23 | SALVATION ARMY | CANSA | NATIONAL GEOGRAPHIC |
| 24 | MASTERCARD | PINEAPPLE INSURANCE | OLD MUTUAL |
| 25 | THESIS APPARELL | AMNESTY INTERNATIONAL | KIMBERLY-CLARK |
Ranking by Brand - MENA
| 2021 |
| 1 | ADIDAS |
| 2 | UAE GOVERNMENT MEDIA OFFICE |
| 3 | MINI |
| 4 | KFC |
| 5 | LEGO |
| 6 | MASTERCARD |
| 7 | PIZZA HUT |
| 8 | THE LEBANESE ARMY |
| 9 | ABU DHABI INVESTMENT OFFICE (ADIO) |
| 10 | BAALBECK INTERNATIONAL FESTIVAL |
| 10 | DONNER SANG COMPTER |
| 12 | HOME CENTRE |
| 13 | CONNECT |
| 14 | KNORR |
| 14 | M.A.L.I |
| 16 | TECOM GROUP |
| 17 | ALMOSAFER |
| 17 | MOBILY |
| 19 | DHL |
| 20 | BMW |
Ranking by Brand - Sub-Saharan Africa
| 2021 |
| 1 | CHICKEN LICKEN |
| 2 | NISSAN |
| 3 | MASSDISCOUNTERS |
| 4 | CONVERSE |
| 5 | SANLAM |
| 6 | V&A WATERFRONT |
| 6 | SUPERSPORT & SA RUGBY |
| 8 | SHELFLIFE |
| 9 | KREEPY KRAULY |
| 10 | POWA |
| 11 | KFC |
| 12 | NEDBANK |
| 13 | MTN |
| 14 | RISCURA HOLDINGS |
| 15 | THE CONSTITUTION HILL TRUST |
| 16 | ARRIVE ALIVE |
| 17 | GREG TRUEN |
| 18 | KELLOGG'S |
| 19 | SALVATION ARMY |
| 20 | THESIS APPARELL |
Ranking by Agency - Africa and the Middle East
| Ranking | 2021 | 2020 | 2019 |
| 1 | JOE PUBLIC UNITED | JOE PUBLIC UNITED | JOE PUBLIC UNITED |
| 2 | TBWA\HUNT LASCARIS SOUTH AFRICA | IMPACT BBDO DUBAI | OGILVY JOHANNESBURG |
| 3 | HAVAS MIDDLE EAST | THE ODD NUMBER | TBWA\HUNT LASCARIS JOHANNESBURG |
| 4 | THE ODD NUMBER | FP7MCCANN DUBAI | TBWA\ISTANBUL |
| 5 | KING JAMES GROUP | TBWA\HUNT LASCARIS SOUTH AFRICA | IMPACT BBDO |
| 6 | TBWA\RAAD | FOXP2 | M&C SAATCHI ABEL |
| 7 | PLATFORM CREATIVE AGENCY | MEMAC OGILVY DUBAI | KING JAMES GROUP |
| 7 | T+W | OGILVY JOHANNESBURG | FOXP2 |
| 9 | MULLENLOWE MENA | KING JAMES GROUP | FCB JOBURG |
| 10 | RETROVIRAL | SAATCHI & SAATCHI | TBWA\RAAD |
| 11 | OGILVY | OGILVY CAPE TOWN | GRID WORLDWIDE |
| 12 | SERVICEPLAN MEA | TBWA\RAAD | VML SA |
| 13 | DUKE ADVERTISING | HELLOFCB+ | DAVID KRYNAUW |
| 14 | FP7 MCCANN DUBAI | PROMISE | OGILVY CAPE TOWN |
| 15 | GREY ADVERTISING / WPP TEAM LIQUID | JANE SAYS DESIGN | REGENCY GLOBAL |
| 16 | POLA MANELI | MAKEREIGN | J. WALTER THOMPSON KSA |
| 17 | VMLY&R SOUTH AFRICA | LEO BURNETT DUBAI | LEO BURNETT MEA |
| 18 | GREY NEW YORK | VMLY&R SOUTH AFRICA | HAVAS JOHANNESBURG |
| 19 | OXYGENE MARKETING COMMUNICATIONS | BLACK RIVER FC | MCCANN1886 |
| 20 | M&C SAATCHI ABEL | WUNDERMAN THOMPSON DUBAI | DUKE ADVERTISING |
| 21 | MASSIF MEDIA | FCB JOBURG (PTY) LTD | SUNSHINE COLLECTIVE |
| 22 | HELLOFCB+ | REGENCY GLOBAL | THE ODD NUMBER |
| 23 | MAKEREIGN | ZULZI | SHOWMAX |
| 24 | THE BRAVE GROUP | RAFINERI | LEO BURNETT ISRAEL |
| 25 | RIVERBED | ROCKETFUEL | MULLENLOWE MENA |
| 26 | M&C SAATCHI UAE | MAL | ACCENTURE INTERACTIVE |
| 27 | SHOWMAX | M&C SAATCHI ABEL | FUTURA |
| 28 | IMPACT BBDO BEIRUT | THE CLASSIC PARTNERSHIP | HOORAH DIGITAL CONSULTANCY |
| 28 | SUPERUNION AFRICA | 4129GREY | HORIZON FCB DUBAI |
| 30 | GRID WORLDWIDE | OLD FRIENDS YOUNG TALENT | PARSONS BRANDING |
Regional Agency Group
| Ranking | 2021 | 2020 | 2019 |
| 1 | JOE PUBLIC UNITED | JOE PUBLIC UNITED | TBWA\ |
| 2 | TBWA\ | BBDO | OGILVY EMEA |
| 3 | KING JAMES GROUP | FP7MCCANN | JOE PUBLIC UNITED |
| 4 | MULLENLOWE | OGILVY EMEA | BBDO |
| 5 | OGILVY EMEA | TBWA\ | FCB MEA |
| 6 | SERVICEPLAN MIDDLE EAST | DENTSU AFRICA | M&C SAATCHI |
| 7 | FP7 MCCANN MENAT | FCB MEA | KING JAMES GROUP |
| 8 | DUKE GROUP | KING JAMES GROUP | DENTSU GROUP |
| 9 | GREY AFRICA | PUBLICIS GROUPE AFRICA | VML |
| 10 | M&C SAATCHI | VML | LEO BURNETT |
| 11 | VMLY&R | WUNDERMAN THOMPSON | J. WALTER THOMPSON MEA |
| 12 | HAVAS | REGENCY GLOBAL | HAVAS |
| 13 | GREY NORTH AMERICA | M&C SAATCHI | MULLENLOWE |
| 14 | FCB MEA | GREY | GREY |
| 15 | THE BRAVE GROUP | MULLENLOWE | DDB |
Ranking by Agency - South Africa
| Ranking | 2021 | Ranking | 2020 | Ranking | 2019 |
| 1 | JOE PUBLIC UNITED | 1 | JOE PUBLIC UNITED | 1 | JOE PUBLIC UNITED |
| 2 | TBWA\HUNT LASCARIS SOUTH AFRICA | 2 | THE ODD NUMBER | 2 | OGILVY JOHANNESBURG |
| 3 | THE ODD NUMBER | 3 | TBWA\HUNT LASCARIS SOUTH AFRICA | 3 | TBWA\HUNT LASCARIS JOHANNESBURG |
| 4 | KING JAMES GROUP | 4 | FOXP2 | 4 | M&C SAATCHI ABEL |
| 5 | PLATFORM CREATIVE AGENCY | 5 | OGILVY JOHANNESBURG | 5 | KING JAMES GROUP |
| 5 | T+W | 6 | KING JAMES GROUP | 6 | FOXP2 |
| 7 | RETROVIRAL | 7 | OGILVY CAPE TOWN | 7 | FCB JOBURG |
| 8 | OGILVY | 8 | HELLOFCB+ | 8 | GRID WORLDWIDE |
| 9 | DUKE ADVERTISING | 9 | PROMISE | 9 | VML SA |
| 10 | GREY ADVERTISING / WPP TEAM LIQUID | 10 | JANE SAYS DESIGN | 10 | DAVID KRYNAUW |
| 11 | POLA MANELI | 11 | MAKEREIGN | 11 | OGILVY CAPE TOWN |
| 12 | VMLY&R SOUTH AFRICA | 12 | VMLY&R SOUTH AFRICA | 12 | REGENCY GLOBAL |
| 13 | M&C SAATCHI ABEL | 13 | BLACK RIVER FC | 13 | HAVAS JOHANNESBURG |
| 14 | MASSIF MEDIA | 14 | FCB JOBURG (PTY) LTD | 14 | MCCANN1886 |
| 15 | HELLOFCB+ | 15 | REGENCY GLOBAL | 15 | DUKE ADVERTISING |
| 16 | MAKEREIGN | 15 | ZULZI | 16 | SUNSHINE COLLECTIVE |
| 17 | THE BRAVE GROUP | 17 | SAATCHI & SAATCHI | 17 | THE ODD NUMBER |
| 18 | RIVERBED | 18 | ROCKETFUEL | 18 | SHOWMAX |
| 19 | SHOWMAX | 19 | MAL | 19 | ACCENTURE INTERACTIVE |
| 20 | SUPERUNION AFRICA | 20 | M&C SAATCHI ABEL | 20 | FUTURA |
| 21 | GRID WORLDWIDE | 21 | OLD FRIENDS YOUNG TALENT | 21 | HOORAH DIGITAL CONSULTANCY |
| 22 | JOE PUBLIC SHIFT | 22 | DRAFTLINE JHB | 22 | PARSONS BRANDING |
| 23 | MULTICHOICE | 23 | DUKE ADVERTISING | 23 | GTB |
| 24 | HKLM | 24 | GREY ADVERTISING / WPP TEAM LIQUID | 24 | MADE AGENCY |
| 25 | FCB DURBAN | 25 | WUNDERMAN THOMPSON SOUTH AFRICA | 25 | CARBON FILMS |
| 26 | DIGITAS LIQUORICE | 26 | INTREPID FOX | 26 | FCB DURBAN |
| 26 | IRON HEART | 27 | ABNORMAL | 26 | OPENFIELD MARKETING |
| 26 | PUBLICIS | 28 | NEDBANK TEAM DIGITAL | 28 | GREY JOHANNESBURG |
| 26 | VM DSGN X BUPILA CREATIVE CONTENT | 29 | FAIRCHILD CREATIVE | 29 | PROMISE |
| 27 | HALO | 30 | DDB HAMBURG | 30 | SUNSHINEGUN |
Ranking by Agency - excl. South Africa
| Ranking | 2021 | Ranking | 2020 | Ranking | 2019 |
| 1 | HAVAS MIDDLE EAST | 1 | IMPACT BBDO DUBAI | 1 | TBWA\ISTANBUL |
| 2 | TBWA\RAAD | 2 | FP7MCCANN DUBAI | 2 | IMPACT BBDO |
| 3 | MULLENLOWE MENA | 3 | MEMAC OGILVY DUBAI | 3 | TBWA\RAAD |
| 4 | SERVICEPLAN MEA | 4 | TBWA\RAAD | 4 | J. WALTER THOMPSON KSA |
| 5 | FP7 MCCANN DUBAI | 5 | SAATCHI & SAATCHI | 5 | LEO BURNETT MEA |
| 6 | GREY NEW YORK | 6 | LEO BURNETT DUBAI | 6 | LEO BURNETT ISRAEL |
| 7 | OXYGENE MARKETING COMMUNICATIONS | 7 | WUNDERMAN THOMPSON DUBAI | 7 | MULLENLOWE MENA |
| 8 | M&C SAATCHI UAE | 8 | RAFINERI | 8 | HORIZON FCB DUBA |
| 9 | IMPACT BBDO BEIRUT | 9 | THE CLASSIC PARTNERSHIP | 9 | J. WALTER THOMPSON CAIRO |
| 10 | CIRCUS! | 10 | 4129GREY | 10 | SQUAD DIGITAL LTD |
| 11 | NOAH'S ARK COMMUNICATIONS | 11 | SCIENCE & SUNSHINE | 11 | RAPP MIDDLE EAST & AFRICA |
| 12 | TESSERA COMMUNICATIONS | 12 | SERVICEPLAN MEA | 12 | OGILVY AFRICA |
| 13 | FP7 MCCANN CAIRO | 13 | MCCANN HEALTH DUBAI | 13 | SCANAD KENYA |
| 14 | BETIKA | 14 | GEOMETRY MENA | 14 | ISOBAR KENYA |
| 15 | DENTSU KENYA | 15 | FP7MCCANN BEIRUT | 15 | ADVANTAGE Y&R |
| 16 | HAVAS TURKEY | 16 | MULLENLOWE MENA FZ LLC | 15 | LANDOR |
| 16 | HORIZON FCB DUBAI | 17 | ISOBAR KENYA | 15 | NOAH’S ARK COMMUNICATIONS |
| 18 | FP7 MCCANN DOHA | 18 | 7EVEN INTERACTIVE LIMITED | 19 | X3M IDEAS |
| 19 | CHEIL MEA | 18 | CREATE MOZAMBIQUE | 19 | BBDO KENYA |
| 19 | TBWA UGANDA | 18 | IMPACT BBDO BEIRUT | 19 | EXPRESS DDB KENYA |
Ranking by Agency - MENA
| 2021 |
| 1 | HAVAS MIDDLE EAST |
| 2 | TBWA\RAAD |
| 3 | MULLENLOWE MENA |
| 4 | SERVICEPLAN MEA |
| 5 | FP7 MCCANN DUBAI |
| 6 | M&C SAATCHI UAE |
| 7 | IMPACT BBDO BEIRUT |
| 8 | FP7 MCCANN CAIRO |
| 9 | HORIZON FCB DUBAI |
| 10 | FP7 MCCANN DOHA |
Ranking by Agency - Sub-Saharan Africa
| 2021 |
| 1 | JOE PUBLIC UNITED |
| 2 | TBWA\HUNT LASCARIS SOUTH AFRICA |
| 3 | THE ODD NUMBER |
| 4 | KING JAMES GROUP |
| 5 | PLATFORM CREATIVE AGENCY |
| 5 | T+W |
| 7 | RETROVIRAL |
| 8 | OGILVY |
| 9 | DUKE ADVERTISING |
| 10 | GREY ADVERTISING / WPP TEAM LIQUID |
Ranking by Agency Size- Large
| Ranking | 2021 | 2020 | 2019 |
| 1 | JOE PUBLIC UNITED | JOE PUBLIC UNITED | JOE PUBLIC UNITED |
| 2 | TBWA\HUNT LASCARIS SOUTH AFRICA | IMPACT BBDO DUBAI | OGILVY JOHANNESBURG |
| 3 | HAVAS MIDDLE EAST | FP7MCCANN DUBAI | TBWA\HUNT LASCARIS JOHANNESBURG |
| 4 | KING JAMES GROUP | TBWA\HUNT LASCARIS SOUTH AFRICA | TBWA\ISTANBUL |
| 5 | TBWA\RAAD | OGILVY JOHANNESBURG | IMPACT BBDO |
| 6 | OGILVY | OGILVY CAPE TOWN | M&C SAATCHI ABEL |
| 7 | FP7 MCCANN DUBAI | KING JAMES GROUP | KING JAMES GROUP |
| 8 | VMLY&R SOUTH AFRICA | TBWA\RAAD | FCB JOBURG |
| 9 | GREY NEW YORK | HELLOFCB+ | TBWA\RAAD |
| 10 | M&C SAATCHI ABEL | MEMAC OGILVY DUBAI | VML SA |
Ranking by Agency Size - Medium (25-84 employees)
| Ranking | 2021 | 2020 | 2019 |
| 1 | THE ODD NUMBER | FOXP2 | FOXP2 |
| 2 | MULLENLOWE MENA | SAATCHI & SAATCHI | GRID WORLDWIDE |
| 3 | SERVICEPLAN MEA | PROMISE | DAVID KRYNAUW |
| 4 | DUKE ADVERTISING | LEO BURNETT DUBAI | LEO BURNETT MEA |
| 5 | GREY ADVERTISING / WPP TEAM LIQUID | BLACK RIVER FC | HAVAS JOHANNESBURG |
| 6 | OXYGENE MARKETING COMMUNICATIONS | MAL | LEO BURNETT ISRAEL |
| 7 | HELLOFCB+ | THE CLASSIC PARTNERSHIP | MULLENLOWE MENA |
| 8 | RIVERBED | OLD FRIENDS YOUNG TALENT | ACCENTURE INTERACTIVE |
| 9 | M&C SAATCHI UAE | GREY ADVERTISING / WPP TEAM LIQUID | HOORAH DIGITAL CONSULTANCY |
| 10 | GRID WORLDWIDE | M&C SAATCHI ABEL | HORIZON FCB DUBAI |
Ranking by Agency Size - Small (1-24 employees)
| Ranking | 2021 | 2020 | 2019 |
| 1 | PLATFORM CREATIVE AGENCY | THE ODD NUMBER | REGENCY GLOBAL |
| 1 | T+W | JANE SAYS DESIGN | DUKE ADVERTISING |
| 3 | RETROVIRAL | MAKEREIGN | SUNSHINE COLLECTIVE |
| 4 | POLA MANELI | JOE PUBLIC SHIFT | THE ODD NUMBER |
| 5 | MASSIF MEDIA | REGENCY GLOBAL | FUTURA |
| 6 | MAKEREIGN | ROCKETFUEL | PARSONS BRANDING |
| 7 | SUPERUNION AFRICA | DUKE ADVERTISING | MADE AGENCY |
| 8 | JOE PUBLIC SHIFT | INTREPID FOX | CARBON FILMS |
| 9 | TESSERA COMMUNICATIONS | ABNORMAL | FCB DURBAN |
| 10 | HKLM | SCIENCE & SUNSHINE | AFRI MODERN |
Top Educational Insitutions
| Ranking | 2021 | 2020 | 2019 |
| 1 | THE OPEN WINDOW | UNIVERSITY OF PRETORIA | VEGA |
| 2 | THE ANIMATION SCHOOL | IIE-VEGA | NORTH-WEST UNIVERSITY |
| 3 | IIE-VEGA | STELLENBOSCH ACADEMY OF | THE OPEN WINDOW |
| 4 | AFDA | RED & YELLOW CREATIVE SCHOOL OF BUSINESS | STELLENBOSCH ACADEMY OF |
| 5 | STELLENBOSCH ACADEMY OF DESIGN AND PHOTOGRAPHY | UNIVERSITY OF JOHANNESBURG | AAA SCHOOL OF ADVERTISING |
| 6 | UNIVERSITY OF JOHANNESBURG | THE OPEN WINDOW | UNIVERSITY OF JOHANNESBURG |
| 7 | UNIVERSITY OF PRETORIA | AAA SCHOOL OF ADVERTISING | NELSON MANDELA UNIVERSITY |
| 8 | NORTH-WEST UNIVERSITY | NORTH-WEST UNIVERSITY | AFDA |
| 9 | AAA SCHOOL OF ADVERTISING | CREATIVE ACADEMY CAPE TOWN | RED & YELLOW CREATIVE SCHOOL OF BUSINESS |
| 10 | CREATIVE ACADEMY CAPE TOWN | NELSON MANDELA UNIVERSITY | GREENSIDE DESIGN CENTER and O2 ACADEMY LAGOS |
The full 2021 Loeries Official Rankings for the following categories are available for download.
- Design
- Digital
- Overall Production Company
- Production Company – Film
- Editing Company – Film
- Post Production – Film
- Recording Studio – Film
- Animation Company – Film
- Digital Agency/Production Company
- Radio – Recording Studio
- Brand – CMO / Marketing Director
- Brand – Marketing Manager
- Brand – Brand Manager
- Brand – Assistant Brand Manager
- Chief Creative Officer
- Executive Creative Director
- Creative Director
- Agency Art Director
- Writer
- Film Director
- Cinematographer
- Editor
- Producer
- Animator
- Art Director / Stylist
- Designer
- Illustrator
- Information Architect / UX Designer
- Sound Designer
- Music Composer
- Music Supervisor
- Photographer
- Programmer / Software Developer
- Strategist
- Agency Managing Director
- Account Management
- Student
- Lecturer
