Loeries 2004 could reveal a new hangover cure to add to the lists!

Berocca is useful, as are Essentiale or Prohep, although the latter two must be taken before!

Actual and supposed cures number in the thousands and every person you meet has some concoction that they swear by. A word of warning here is, don't try it unless they do it first and even then wait at least 30 seconds before diving in.

Fatty, fried breakfasts are one cure-all, as is gallons and gallons of water. The first focuses on getting food into the system which is logical enough and the second replenishes a dehydrated body - which is pretty much hangover cures 101.

Sleep is another one, but it doesn't qualify here unless the evening parties are all that matters to you in which case longevity over the whole weekend is obviously not a priority.

A hair of the dog is rather famous but usually ends up as an excuse to simply start drinking again.

There are some cures that can build a legend around the morning after even bigger than the one built around mega drinking at the party the night before.

A paraphrased variation on the prairie oyster - sometimes called a gut shot or stomach jerk reaction - is built around a double tot of brandy with a raw egg and liberal doses of lemon juice, Tabasco, black pepper and a Marie biscuit.

If you can hold that lot down, any hangover symptoms will pale in comparison. The origins are suitably lost in the mists and it actually sounds like a spur of the moment concoction made with whatever was at hand at the time.

If the Loeries this weekend lives up to the extreme creative knife that is the ad industry, then there could be another cure added to the list. Nothing like laying down a challenge to creatives mixed with the fact that necessity is often the mother of all inventions.