More Peanut Power in Black Cat's new Back-to-School tub

The new pack aims to drive peanut butter consumption, and offer consumers value for money - for the same price as the regular 410g glass jar, they get an extra 40g of peanut butter.

Merchandisers are confident that the reusable, non-breakable plastic tub in bright back-to-school packaging will be well received, generating appeal and increasing demand.

Black Cat is currently at its highest market share in over three and a half years.