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To capture the youth market, Spar is tying in with Free 4 All, the country's largest youth publication (print run 300 000). Recognising the importance of brand building with the teenage consumer, they have entered into a 'back to school' joint venture with the freebie teenage newspaper.
Free 4 All, now approaching its 10th year, has a massive monthly print run - and during school terms is delivered direct to 300 000 subscribers at over 300 high schools.