Creating national brand awareness and encouraging South Africans to purchase from its retail outlets, CTM has embarked on another extensive ComutaNet advertising campaign, using 100 effective back and full panel branded taxis, supported by 1000 interior taxi ads and 16 500 Star Music cassettes to reach the market.Making use of ComutaNet's innovative reflective vinyl on the taxi exteriors, CTM is ensuring the message is received even after the sun goes down. Set on achieving maximum impact, the campaign will be travelling on all major arterial routes throughout the country. This dynamic visual campaign is being supported by audio bursts on Star Music's national cassettes. This 12-month campaign guarantees to expose millions of commuters, motorists and pedestrians to CTM's message, encouraging consumers to purchase its high quality and affordable ceramic tiles.
Brian Lindquist, Sales & Marketing Director of ComutaNet says, "The renewal of CTM's contract is indicative of the success CTM has enjoyed with previous ComutaNet campaigns. CTM has made optimum use of our varied media options, resulting in huge impact for the brand."
