New business for Conceptualise - Toys-R-Us

Conceptualise, leading promotional competitions and purchase-driven game shows agency, has been appointed to develop a scratch card promotion for up-market toy chain, Toys-R-Us.

The only local marketing services company approved to carry Lloyds of London certification and indemnity for promotional games and competitions, Conceptualise will provide Toys-R-Us with a turnkey service including conceptualisation, the production of a secure scratch card, electronic verification services and prize insurance.