Total Media gains The Macallan account

RGBC has partnered with Total Media to elevate the communications process surrounding the introduction of The Macallan, the world's most precious Scotch whisky, to established South African whisky connoisseurs.

The Macallan will have a major presence at Whisky Live in Johannesburg and Cape Town in the Sensory Zone. However the highlight of the launch will be The Maturation Zone at the festival where the Macallan Master of Wood, George Espie, will talk consumers and trade through the wooden cask requirements that give this whisky its distinct flavour and natural colour.

Total Media has extensive expertise in communications in the food and beverage industry.