#AfricaMonth

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Telecoming to expand its offering in the African mobile market

Telecoming has closed an agreement with African company Maliyo Games, a mobile gaming company in Nigeria, to distribute its offer in the region...

3 days ago

#AfricaMonth: How can brands fuel growth in Africa?

Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...

21 May 2019

Brand Africa partnership to launch Africa's Best Brands

African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa's Best Brands...

15 May 2019

#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

Imagine a world without data?

Why local insights and research associations like PAMRO are important...

By Joaquim Bretcha Boix 13 May 2019

#AfricaMonth: From aid-dependent to becoming an investment-dependent continent

Beyond boundaries: the impact of free trade and technology on Africa's accelerating economic development...

By Pedro Guerreiro 10 May 2019

#OneShow2019: All the ADC 2019 winners!

The colours of the 711 winners of the 98th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 6 May 2018 at Metropolitan West in New York, with a Merit Award coming home to SA, for Grid Worldwide's #HopeJoanna...

7 May 2019

#AfricaMonth: Advertising's shift beyond 'selling stuff' to tell better regional stories

In our annual #AfricaMonth catch-up, Loeries CEO Andrew Human chats about what to expect from Loeries 2019, why judges are briefed to look for locally relevant experiences and communications, and the rising importance of brand humanity and problem-solving in creativity against the continued shift away from merely punting the client product or service...

By Leigh Andrews 3 May 2019

#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

You've probably already noticed this year's striking Loeries campaign in your social media feeds and daily industry reads. But this year's campaign is a little different from those of previous years. Here's how Mama Creative hopes Loeries 2019 will inspire us all to tell better stories...

By Leigh Andrews 26 Apr 2019

How Joe Public taps into the zeitgeist of AI in advertising for Africa

Are you ready for the artificial intelligence revolution in advertising, like Ciclope Africa Festival's agency of the year Joe Public? Here, chief creative officer Xolisa Dyeshana explains the importance of showcasing real South Africans at the forefront of global playing fields, against the backdrop of their grand prix-winning Chicken Licken work, Sbu 2.0...

By Leigh Andrews 25 Apr 2019

Economic strategy for Central Africa

African Development Bank approves strategy for Central Africa "crucial for the economic integration of the region"...

24 Apr 2019

Vote for your favourite African creative

Public voting is now open until April 28 for the 30 African creatives selected to compete at the Digital Lab Africa (DLA) Online Pitch Competition...

18 Apr 2019

Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 16 Apr 2019

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