Marketing Research West Africa

Business

UN agencies unite in support of Africa's growth agenda

Attitudes that Africa is still a "developing continent that does not know what it wants" need to change...

3 days ago

87% of journalists in the Middle East, Africa and Asia view the industry negatively

Journalists from 52 countries reflect on their biggest fears about their industry, their personal feelings regarding the profession and why freedom of the press must be protected...

3 days ago

Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends

Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...

10 Dec 2018

#AEC2018: Freedom of movement essential for Africa's transformation

Africa Economic Conference 2018 focuses on Africa Visa Openness and integration...

7 Dec 2018

West Africa consumer confidence shows small dips and some gains

Nigeria's latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four-point decline to 118, while Ghana's CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa...

Issued by Nielsen 7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa

The African Continental Free Trade Area (AfCFTA) aims to create a single continental market for goods and services, with free movement of business persons and investments...

7 Dec 2018

Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

By Sheida Neman 7 Dec 2018

#AEC2018: Africa's "easy decade" of economic growth is over

Africa must focus now on its biggest resource for growth - its young people, experts urged...

6 Dec 2018

#AEC2018: Africa's integration is no longer a choice

African countries must leverage their strengths to accelerate drive towards integration...

5 Dec 2018

Africa's mobile money ecosystem connects to China

Africa's largest mobile money ecosystem has connected to China's largest payment service in real-time...

5 Dec 2018

New African magazine's list of 100 Most Influential Africans

Gender parity achieved for the first time in list of 100 Most Influential Africans...

30 Nov 2018

New report examines the challenges and hurdles of journalism innovation

The Reuters Institute for the Study of Journalism has published a new report that examines the challenges and hurdles of journalism innovation faced by legacy news brands and digital-born news outlets...

29 Nov 2018

Study sheds light on scourge of "fake" news in Africa

African audiences have low levels of trust in the media, experience a high degree of exposure to misinformation, and contribute - often knowingly - to its spread...

By Herman Wasserman & Dani Madri-Morales 26 Nov 2018

Research West Africa